PpUit Job alert aan/uit Aan /p pWat: /p pFrequentie: Dagelijks Wekelijks /p h3Freelance Senior Brand Marketing Manager /h3 ul liExecute local commercial and marketing plans /li liTranslate global brand and segment strategies into blocally relevant execution plans /b /li liContribute to the development of growth plans using bconsumer insights, data, and market trends /b /li liMonitor performance and recommend bcorrective actions or opportunities for growth /b /li liEnsure timely, high-quality delivery of initiatives with strong attention to impact and results /li /ul h32. Go-to-Market Execution Activation /h3 ul liOwn the bend-to-end execution of marketing campaigns /b across all touchpoints (media, digital, in-store, shopper activation) /li liLead the rollout of campaigns ensuring bconsistency with global brand guidelines /b and strong local relevance /li liOversee and manage external agencies (creative, media, digital, PR) /li liEnsure excellence in execution across channels with a focus on bspeed, simplicity, and effectiveness /b /li /ul h33. Consumer Insight-Led Marketing /h3 ul liLeverage consumer insights, data, and trends to bidentify opportunities and drive decision-making /b /li liMaintain strong curiosity and empathy toward consumers to anticipate evolving needs /li liTranslate insights into bcompelling innovation, communication, and activation ideas /b /li liContinuously test, learn, and improve marketing effectiveness /li /ul h34. Brand Portfolio Management /h3 ul liSupport the execution of global brand strategies while bowning local brand activation when applicable /b /li liDrive innovation and renovation initiatives, ensuring successful local deployment /li liContribute to portfolio strategy by identifying bgrowth opportunities and optimization areas /b /li liDeliver 360 brand activation plans across the cluster /li /ul h35. Commercial In-Market Excellence /h3 ul liPartner closely with Sales to ensure bstrong customer execution and in-store visibility /b /li liDevelop compelling commercial materials and presentations to support retailer engagement /li liOptimize bpricing, promotions, and channel strategies /b to drive performance /li liEnsure products meet both bconsumer expectations and commercial targets /b /li /ul h36. Performance Tracking Optimization /h3 ul liMonitor and analyze key KPIs including campaign effectiveness, market share, ROI, and execution quality /li liEnsure befficient use of AP budgets /b with strong focus on return on investment /li liProvide structured feedback to global teams on performance and execution learnings /li liDrive continuous improvement through bdata-led decision-making /b /li /ul h37. Cross-functional Collaboration /h3 ul liAct as a central point of coordination across bMarketing, Sales, Supply Chain, Finance, and external partners /b /li liBuild strong relationships and alignment within a bmatrix organization /b /li liEnsure operational readiness for campaigns, launches, and activations /li liInfluence stakeholders to drive the cluster agenda and deliver business objectives /li /ul h3Profiel /h3 ul liProven experience in bFMCG marketing (strategy and/or activation) /b /li liStrong expertise in bGo-to-Market, brand activation, and commercial execution /b /li liAbility to manage bcomplex projects and multiple stakeholders /b /li liExperience working in a bglobal/matrix organization /b /li liData-driven mindset with strong analytical and problem-solving skills /li liHands-on, pragmatic, and results-oriented approach /li liStrong collaboration, communication, and leadership skills /li liFluent in business English + French or Dutch /li /ul /p #J-18808-Ljbffr