In consultation with the marketing manager, you draw up the category vision for your animal family and help determine the direction in which we wish to evolve.
You are responsible for the management of your product range: you develop strong product concepts in line with consumer needs; you monitor product life cycle management and make proactive proposals for optimization of the ranges.
You work closely with various other departments (R&D, production, logistics, purchasing and sales).
Together with trade marketing, you work out an annual plan to support your animal family.
You call on the internal marketing communications department and/or work with external creative partners for this.
You are sufficiently familiar with online activation/communication; you are responsible for the digital content of your animal family.
Every day you contribute to the professionalization of our marketing team.
You hold a higher education degree in Marketing (Master's in Business Economics, Commercial Engineering, Economics or a postgraduate degree) or equivalent through experience.
You have at least 5 years of experience as a Marketing Product Manager within a consumer food environment, with proven expertise in innovation, category management, communication, advertising, and pricing .
You communicate clearly, openly and effectively across different teams and levels, and are fluent in Dutch, French and English. Knowledge of German or another language is a strong asset.
You are a true team player, comfortable working in global teams and matrix organizations, fostering collaboration and knowledge sharing.
You are eager to learn and willing to invest time in understanding the scientific and nutritional aspects behind our products and animal families.
Career opportunities: opportunities to develop yourself further within a large, ambitious and international family business where your contribution really makes a difference.
Strong team: you will work within a driven and passionate team in a dynamic and growing sector.
Warm family atmosphere: with fun team activities such as the Versele-Laga Run in Deinze, the Versele-Laga Classic and other events.