Business Development Manager
Location:
Warsaw, PL
Business Development Manager - Digital Pathology & Surgical Visualization (CEE-SEE Region)
Barco's Healthcare division is expanding across Central and Eastern Europe, with a key focus on pathology, surgical visualization, and integrated workflow solutions for operating rooms and endoscopy suites. We're seeking a Business Development Manager to drive market penetration across Eastern Europe, strengthen partner networks, and accelerate direct end-user sales in high-growth segments like digital pathology and surgical displays.
Required Competencies
1. Achieve individual sales targets for Barco healthcare products, with emphasis on pathology and surgical visualization solutions.
2. Identify, recruit, and onboard new resellers/distributors across CEE-SEE; serve as single point of contact, develop business plans with performance targets, and conduct quarterly business reviews (QBRs).
3. Activate existing partners per target plan; collaborate with Barco Account Managers to own partner support and commercial opportunities.
4. Provide technical/sales expertise for accurate product specification, demos, and pathology workflow integrations.
5. Deliver proactive product training on pathology, SRQA, and surgical visualization solutions to channel partners.
6. Generate leads via trade shows, hospital demos, and end-user engagements with surgical departments and pathology labs.
7. Manage lead distribution to partners while pursuing direct opportunities with key accounts.
8. Promote Barco brand for positive regional visibility; build end-user pull among clinicians and C-suite decision-makers.
9. Follow up on Business Development leads; analyze customer needs and deliver compelling pathology/surgical value propositions.
10. Maintain accurate CRM records for all sales opportunities.
11. Provide consolidated monthly sales forecasts aligned with Barco's financial methodology.
12. Monitor pathology/surgical market trends and share actionable intelligence with Sales Management.
Required Education, Experience & Competencies
13. Education
Bachelor's or master's degree in Business, Marketing, Engineering, Healthcare, or equivalent experience.
14. Experience
5–7+ years proven sales experience in healthcare technologies (pathology, surgical imaging, endoscopy, diagnostic imaging preferred).
15. Language Knowledge
Fluent professional English required; Eastern European languages (Polish, Hungarian, etc.) a strong plus.
16. Interpersonal Skills
Exceptional communication/presentation skills; ability to build credibility with clinicians, pathologists, surgeons, and hospital executives.
17. Result Orientation
Proven hunter mindset for new business; strong negotiation skills; passion for penetrating new hospital accounts across large geography.
18. Travel
Significant travel across CEE-SEE region for customer engagements, partner visits, and trade shows (based from Warsaw office).
🛡️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.
D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.
About Barco
At Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences.
As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries.
Backed by a team of 3,+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity.