Marketing Operations Specialist
You will play a crucial role in the Belux Marketing & Communications Team, focusing on lead generation and inbound marketing activities. Collaborate with business partners to develop effective operational marketing strategies for our portfolio in Belgium and Luxembourg.
Responsibilities include designing, coordinating, implementing, and evaluating internal and external marketing actions based on sales priorities and guidelines. Manage a range of tasks from start to finish:
* Defining market-driven marketing strategies based on customer journey and portfolio focus
* Coordinating joint marketing and lead generation activities with partner channels; developing joint action plans, executing campaigns, managing campaign funds, measuring results
* Fostering relationships with local partners and internal customers/sales teams
* Contributing to content marketing plans
* Developing customer reference cases
Key Qualifications
* Marketing degree with relevant experience in B2B tech business environment
* Familiarity with HubSpot, AI, SEO, SEA, Google Analytics, Google Ads, LinkedIn Ads
* Strong concepts and ideas, pragmatic, hands-on approach
* Excellent writing skills and content marketing enthusiasm
* Motivated to manage multiple tasks simultaneously with high accuracy and autonomy
* Communicative, customer-oriented, adaptable approach to different situations/stakeholders
* Results-driven, stress-resistant
* Fluent English and Dutch language skills; basic French conversation/follow-up
* Video production expertise a plus