PstrongDIGITAL COMMUNICATION CONTENT DESIGNER - FR SPEAKER /strong /ppstrongRESPONSIBILITIES /strong /ppRedesign Proximus transactional communications through user-oriented optimization: template structure simplification, digital com user experience improvement, copywriting and lay-out redesign, activation process optimization. /ppThis by linking with Journey and Experience squads, Process owners, Customer surveys, benchmarking, design thinking. /ppstrongGOAL OF THE FUNCTION /strong /ppAs part of Proximus strategy aiming to improve customer satisfaction and digital processes, the goal is to transform transactional communication to increase its quality, customer orientation and efficiency, thanks to a multi-layered relevance approach (contact,info,channel, timing), while reinforcing the digitization track. /ppstrongThis transformation will be driven by: /strong /ppRethinking the communication format, structure, tone of voice and call to action based on customers experiences and feedback, existing learnings, pre-tests or co-creations /ppMonitoring best communication practices to develop new optimization opportunities, /ppLinking with Branding team to stay connected to the Proximus DNA, values, graphical and written communication guidelines. /ppInitiating communication-related customer surveys, analyzing results to make them concrete levers for transformation/improvement, /ppInitiating/monitoring the concrete implementation of structural recommendations in the operational field (channels, business rules, flow and timing, copy, design, activation process...) /ppstrongEXPECTED RESULTS - RESPONSIBILITIES /strong /ppstrongDDR 1: /strong /ppInject a full customer orientation in the transactional com redesign track, aiming at a significative improvement in customer satisfaction surveys (VoC surveys, ad hoc feedback) /ppstrongDDR 2: /strong /ppBoost the digital transformation customer adoption, reducing off-line com touchpoints each time possible, and pushing Proximus app as central repository for transactional info’s and documents. /ppstrongDDR 3: /strong /ppParticipate to the elaboration of the transactional com transformation plan with aligned priorities and follow its implementation. /ppstrongDDR 4: /strong /ppSignificantly reduce the call generation factor of transactional com thanks to redesign: the renewed approach needs to bring calls deflation /ppstrongMOST IMPORTANT SKILLS /strong /ppWritten communication skills in FR (Excellent) EN for B2C and small business audiences /ppVery good knowledge of GER is a plus /ppKnowledge of the CRM world, digital marketing potential and one-to-one communication /ppTotal customer/user orientation /ppProjects business ownership /ppTeam player, incl. cross-dept relations /ppRigorous and organized /ppDriving change /ppPresentation and negotiation skills /ppstrongEDUCATION AND PROFESSIONAL EXPERIENCE /strong /ppBachelor or Master College degree in (e)marketing/digital communication /ppMinimum 5 years’ experience in e-marketing/Digital communication/Copywriting /ppstrongMAIN INTERNAL CONTACTS /strong /ppTeam Managers, Content owners, Customer Journey squads, COM Branding, Marketing Sales, Customer Service, Tech teams /ppstrongMAIN EXTERNAL CONTACTS /strong /ppCustomers / Users / Marcom agencies /ppstrongLOCATION /strong /ppBelgium /pbrp- on-site 2 days a week min 3 days remote via teleworking /p