Digital Marketing Manager
We are looking for a digital marketing manager working in team with the corporate marketing manager.
This role focuses on implementing a digital marketing strategy and increase leads and lead quality.
Responsibilities
1. Digital Strategy & Campaign Management
* Develop and execute multi-channel digital marketing campaigns (SEO, SEA, email marketing, social media (LinkedIn), etc.)
* Optimize website and landing pages for lead generation and conversion
* Manage and improve PPC (Google Ads, LinkedIn Ads) campaigns
2. Content marketing & SEO
* Manage high quality content for blogs, case studies, and whitepapers
* Implement SEO strategies to improve organic search rankings and visibility
* Oversee website updates and ensure a seamless user experience
3. Lead Generation & Marketing Automation
* Implement lead nurturing strategies using marketing automation tools (e.g. Pardot/Salesforce, HubSpot, Marketo)
* Monitor and optimize the customer journey to increase conversion rates
* Follow up and analyze the NPS score for the individual businesses
* Collaborate with sales to align marketing efforts with business goals
4. Analytics & Performance Tracking
* Track and analyze KPIs using Google Analytics, CRM, and other analytics tools
* Generate reports and provide insights to optimize digital marketing performance
* Continuously test and improve campaigns through A/B testing and data-driven decisions
Competencies/skills
* Strategic thinking: ability to align digital marketing efforts with business goals
* Data-driven approach: strong analytical skills to measure and optimize campaign performance
* Creativity & content creation: ability to craft engaging, water industry relevant content
* SEO & SEA expertise: knowledge of keyword research, technical SEO, and paid advertising
* Tech-savvy: experience with marketing automation tools, Google Ads, and CRM systems
* Project management: ability to manage multiple campaigns and meet deadlines
* Collaboration & communication: work closely with internal teams such as sales & IT
Qualifications
* Bachelor's or master's degree or equivalent in experience in digital marketing or communication
* Experience in digital marketing, CRM and marketing automation. Preferably in the industrial or environmental sector
* Proficiency in any of the following: Google Analytics, Google Ads, LinkedIn Ads, Salesforce, HubSpot or similar, and SEO tools (Ahrefs, Semrush)
* Proficiency in Microsoft tools
* Strong English communication skills, French is a plus
* A passion for sustainability and water technology is a plus
Our offer
* A competitive salary package with great benefit
* Opportunity for professional growth and development.
* The ability to have a positive and tangible impact on our environment and the world around you.
* A role with responsibility and ownership over a platform developed to feed the sales funnel
* If you are passionate about water conservation, sustainability, and digital marketing, we encourage you to apply for this exciting opportunity.