Part of the Galeries Lafayette group and from its origins as a wool mill, La Redoute has evolved into a heritage French brand, maintaining unique connections with its customers for over 180 years – initially through its catalogues and now digital. We specialize in designing furniture and home decor but also offer a range of fashion items to bring the French lifestyle to customer homes.
Within its Northern Europe Hub (Belgium, the Netherlands, Germany, and international development), La Redoute is looking for a Head of Traffic to accelerate its global digital acquisition performance and support brand growth.
Reporting to the E-commerce Director, the Head of Traffic is a key growth leader, responsible for transforming marketing investments into scalable and profitable business performance.
Your main missions:
1. Traffic Strategy & Growth Leadership
* Define and execute the global acquisition strategy across all channels (SEO, SEA, Paid Social, Display, Affiliate)
* Identify and prioritize high-impact growth levers per market
* Build a clear strategic roadmap and long-term traffic vision
* Monitor market trends and competitive landscape to anticipate changes
* Lead and challenge agencies to ensure best-in-class strategic and operational execution
* Foster a test & learn culture to continuously unlock new growth opportunities
2. Performance & Budget Ownership
* Own and optimize budget allocation across channels based on ROAS and growth objectives
* Track, analyze, and optimize KPIs (Traffic, GMV, iROAS / iCPA, Conversion rate, CPC)
* Drive continuous optimization to maximize ROI, efficiency, and scalability
* Implement structured budget governance and performance tracking at global and local levels
* Own end-to-end traffic performance and accountability on acquisition efficiency
* Build, structure, and lead the Traffic team (Search & Media Performance)
* Define roles, responsibilities, and scalable ways of working
* Coach and develop team members to reach high performance standards
* Drive a data-driven and performance-oriented culture
* Ensure excellence in both strategy definition and operational execution
4. Processes, Tools & Data Governance
* Design, standardize, automate processes, tools, and reporting frameworks
* Ensure consistency and scalability across markets and teams
* Strengthen tracking, analytics, and reporting capabilities
5. Cross-functional Collaboration & Partner Management
* Collaborate closely with e-commerce, data, CRM, brand and content teams
* Align acquisition strategies with broader business and commercial objectives
* Manage and optimize external partners and agencies
* Communicate clearly on performance, strategic decisions, and roadmap
* Translate traffic needs into high-performing creative and content requirements
Leadership & Soft Skills
* Inspiring leadership with the ability to define a clear vision and align teams toward common objectives
* Strong strategic thinking with the ability to anticipate and drive high-impact decisions
* Excellent stakeholder management and cross-functional collaboration skills
* Innovation and continuous improvement mindset, driving experimentation, challenging the status quo, and scaling high-impact initiatives
* High adaptability and resilience in a fast-paced environment
* Strong communication and influencing skills, with the ability to engage at all levels of the organization.
Hard Skills
* Expertise in multi-channel acquisition strategy (SEO, SEA, Paid, Social, Display, Affiliate)
* Strong experience in media performance and ROI optimization
* Advanced knowledge of analytics, tracking, and e-commerce reporting
* Budget management and performance optimization
* Strong project management and process structuring capabilities
Profile
* Master’s degree (Business, Marketing, Engineering, or MBA)
* 6–10 years of experience in traffic acquisition / performance marketing
* Proven experience in team leadership and management
* Strong balance between strategic vision and hands-on execution
* Fluent in English with the ability to operate in an international environment
What We Offer
* The opportunity to scale a major French lifestyle brand through performance-driven campaigns.
* Real autonomy on strategy, budget, and testing roadmap.
* High-impact leadership role with direct contribution to business growth
* International exposure across multiple European markets
* Based in Estaimpuis (Belgium) — hybrid working model.
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