Are you ready to start your marketing career in a truly global environment? As Junior Marketing Specialist in the International Distributors (ID) team at Lotus Bakeries, you support the growth of Biscoff in over 50 markets worldwide. From activating global partnerships to coordinating local in-store campaigns, you’ll work closely with our Sales and Brand teams to help implement our international growth strategy — and contribute to our ambition of becoming the world’s #3 cookie brand.
In this junior role, you play a vital supporting part in connecting our global brand vision with local market execution. You coordinate in rolling out marketing campaigns, co-branded activations, and product introductions, while also supporting sales teams with data and analysis to drive performance.
Your key responsibilities include:
1. Supporting the coordination between our Sales team and the Global Brand team
2. Coordinating the creation and set-up of new product articles across diverse markets
3. Coordinating the rollout of co-branded activations in foodservice and Away-From-Home channels (e.g. coffee chains, QSR)
4. Helping implement in-store (BTL) campaigns in close alignment with brand guidelines
5. Preparing and following-up of trade and consumer fairs with our Sales teams
6. Monitoring and reporting the ROI of marketing actions, and sharing insights with internal teams and distributors
7. Supporting market and product analysis to guide brand penetration strategies
8. Gathering and organizing internal and external data sources (POS data, consumer insights, panel data, etc.)
9. Consolidating KPIs and supporting reporting for internal stakeholders
You’re a driven young professional with a passion for building brands across cultures. With a natural mix of analytical thinking and creative flair, you thrive in an international, fast-paced environment where you can take ownership and make an impact.
You also bring:
10. A mindset that aligns with our core values: Team Spirit, Open Dialogue, and Passion.
11. Strategic insight combined with a hands-on, entrepreneurial mindset.
12. Strong communication and presentation skills; you’re a confident brand ambassador.
13. Solid analytical and marketing capabilities, including a good grasp of the social media landscape.
14. Cultural sensitivity and empathy to adapt marketing strategies to local market needs.
15. Fluency in English, and openness to travel across markets.