We are a digital media and creative agency group headquartered in Macao, covering the Greater Bay Area and the Asia market. Our creative agency (The Bay Creative) produces content, campaigns and video for hospitality brands, tourism boards, luxury and lifestyle brands and F&B groups. We are transforming from a content-first media company into a data-driven audience platform — where brands buy verified access to our engaged, globally-minded audience.
This role works at the intersection of media, creative, and commerce.
The job involves:
• Develop frameworks and reporting tools to monitor audience growth, segmentation and discovery across all platforms (web, social, newsletter) — building a single source of insight for the company
• Segment our audience by geography (Macao, Hong Kong, GBA, regional Asia), behaviour and commercial value — creating sellable audience packages for our clients
• Partner with editorial, creative and commercial teams to translate audience analytics into strategic recommendations on content, distribution and client campaigns
• Build client-facing performance reports for branded content campaigns and retainers, proving ROI with reach, engagement, demographics and effective CPM/CPE metrics
• Develop and maintain a regular practice of landscape and competitive analytics — benchmarking, forecasting, and identifying growth opportunities that inform strategic planning
• Create a data-backed media kit that gives our sales team the tools to sell with proof and build pricing models grounded in actual audience performance
• Collaborate with the Founder to shape the analytics roadmap and OKRs aligned with business priorities
• Own the analytics tech stack: Google Analytics 4, Meta Business Suite, LinkedIn Analytics, YouTube Studio, newsletter analytics, and any additional tools you recommend
• Distinguish between high-value audience traffic and low-value SEO traffic, guiding editorial investment toward content that grows the right audience
• Set up proper UTM tracking, conversion events, and attribution models so we can trace the journey from content to commercial outcome
Requirements:
• 3+ years in digital analytics, audience development, or data strategy at a media company, digital publisher, or agency
• Expert-level proficiency in Google Analytics 4, including event tracking, audience segments, and custom reporting
• Strong working knowledge of social media analytics across Meta (Instagram + Facebook), LinkedIn, and YouTube — both native platforms and third-party tools
• Experience with SEO tools (e.g. Google Search Console, SEMrush, Ahrefs) and social analytics aggregation platforms
• Ability to build dashboards and reports (Google Looker Studio, Tableau, or similar) that translate complex data into clear visual narratives for non-technical stakeholders
• Commercial instinct — you understand CPM, CPE, reach, attribution, and how to connect audience data to revenue
• Strategic thinker with a hands-on approach to problem-solving; comfortable building from scratch rather than inheriting an existing system
• Excellent communication in English (our primary working language)
• Self-starter comfortable working remotely with a small, fast-moving team
We offer 20 working days' paid holiday a year in addition to Macao statutory holidays, as well as membership of a supportive and inclusive team.
Interested? Please send your CV, expected salary and availability to along with a cover letter or video that explains why you are the right person for the job.