Functional Description:Your responsibilities
* You play a key role in the transformation of our MarCom department, which places content at the heart of its strategy.
* You translate briefings into high value content, aligned with the content pillars and business objectives of your segment.
* You produce and optimize content for all channels (articles, emails, social media, videos, scripts, UX copy, etc.), consistent with our tone of voice and brand guidelines .
* You systematically integrate SEO/GEO principles : integration of primary keywords, research of secondary keywords, editorial structuring, continuous optimization (via Semrush and Surfer SEO) for search engines and LLMs.
* You leverage artificial intelligence tools to accelerate research, writing and multi-channel adaptation, while ensuring quality and compliance.
* You collaborate with audiovisual experts to develop your stories into videos, carousels or short formats.
* You work in tandem with a Dutch-speaking Storyteller, whose texts you translate/adapt into French with nuance and fidelity.
* You propose concrete optimizations based on the performance of your content (traffic, engagement, CTR, SOV, conversions).
* You actively contribute to the Content Factory : sharing best practices, feeding the Digital Shelf, producing reusable and scalable assets.
* You ensure the regulatory compliance of your content (B2, non-misleading commercial communications, anti-greenwashing).
* You play a key role in the SEO/GEO Community of Practice (CoP) and contribute to the upskilling of other storytellers.
Languages RequiredFrenchExcellent knowledge – Native speaker, expert writing.DutchExcellent knowledge - Able to adapt and translate texts, understand a briefing and interact in meetings.EnglishGood knowledge - Able to translate and adapt a text from English to French, ability to use sources in English.EducationBachelor or Master's degree in communication, journalism, marketing, languages, literature or equivalent experience.Experience/knowledge requiredExperienced storyteller (min. 6 years)Technical skillsMandatory
* Excellent editorial writing skills and a sense of clarity.
* Ability to write attractive and accessible texts for all formats/channels (SoMe posts, emails, articles, speeches, scripts, web pages, white papers, e-books, case studies…).
* Ability to use AI tools for research, writing and translation.
Preferable
* Good understanding of the marketing funnel and Customer Journeys (Campaign Journeys, Digital Journeys).
* Ability to interpret performance indicators (engagement, reach, CTR, SOV).
Professional experiences:Mandatory
* Proven experience in SEO/GEO copywriting and content optimization, using tools like Semrush & Surfer SEO.
* Journalistic background, experience in writing thought leadership content and/or simplified technical content.
Language:
Dutch - Excellent knowledge
French - Excellent knowledge
English - Good knowledge
Job Types: Full-time, Permanent contract, Freelance
Benefits:
* Eco vouchers
* Food allowance
* Hospitalization insurance
* Internet reimbursement
* Travel reimbursement