Area Sales Manager Central Europe
On behalf of Spiromatic, a leading international provider of integrated ingredient handling and fermentation systems for the industrial baking industry, we are currently looking for an Area Sales Manager Central Europe.
Spiromatic designs and delivers tailor-made automation solutions for the industrial baking industry. The systems support manufacturers of bread, rolls, buns, cookies, pizza, tortillas, pancakes, waffles and more, enabling efficient, hygienic and highly automated production.
With decades of industry expertise and a strong focus on innovation, Spiromatic partners with customers on complex, high-impact investment projects that deliver long-term operational value. To support continued growth in Europe, the company is strengthening its commercial team.
The Role
As Area Sales Manager Central Europe, you will be responsible for developing and expanding Spiromatic's presence across the region, with a particular focus on German-speaking markets. You act as a trusted advisor to customers, guiding them through complex investment decisions and building long-term partnerships.
Key Responsibilities
* Develop and grow sales with existing customers and new prospects across Central Europe
* Drive solution-based sales for complex, long-cycle CAPEX projects
* Manage the full sales process from initial contact through contract signature
* Work closely with Sales Support Engineering to ensure technically sound and commercially profitable proposals
* Build and maintain long-term relationships within the industrial baking and dough processing industry
* Develop and manage a strong and sustainable sales pipeline
* Represent Spiromatic at international trade fairs and industry events
* Provide structured market feedback and insights to management and sales & marketing teams
Your Profile
* University degree or equivalent experience
* Minimum 5 years of international technical B2B sales experience, preferably within industrial equipment or food processing
* Proven experience with long sales cycles and high-value CAPEX projects
* Strong analytical skills and a consultative, solution-oriented mindset
* Excellent communication and negotiation skills
* Results-driven with a consistent track record of meeting or exceeding targets
* Willingness to travel up to 50% within Europe
* Fluent in German and English; Dutch is an asset
* Comfortable working with CRM systems and digital collaboration tools
What Spiromatic Offers
* A senior sales role with high autonomy and responsibility
* Exposure to complex, technically advanced automation projects
* A collaborative international environment with strong engineering support
* Competitive salary package aligned with experience and performance
* Long-term career development within a growing, future-proof industry
Interested?
For a confidential discussion, please contact:
Yasmine Matar
yasmine.matar@crossint.eu