JOB DESCRIPTION
1. Within the Marketing Operations team, reporting to the Head of Marketing Operations, your main missions will be to support the growth of all our B2C platforms. You are responsible to define the strategy and together with your team ensure the correct implementation of the daily merchandising of all our sites. Additionally, you will follow B2C performance per country and implement actions plans where needed.
2. You will lead a team of 4 B2C Merchandisers (& 3 interns) working on all verticals/businesses across all our B2C countries.
3. The starting date is asap and the mission ends earliest end of September.
TASKS
4. Merchandising: You define the Group merchandising strategy and lead the implementation of this strategy on all our B2C platforms (11 site IDs)
Define & improve the Group Merchandising Strategy
5. Glocal merchandising guidelines for homepage & tabs
Ensure all platforms (homepage & tabs) are merchandised following the Group guidelines whilst taking into account local specificities
6. Handle communication with commercial teams requesting/challenging positioning of banners on the HP
Optimize daily attractivity of our offer and appropriate traffic allocation between businesses, Veepee products and marketing support
7. Develop and use daily quality indicators (B2C segmentation, Offer quality score, etc.) within daily attractivity assessment
8. Collaborate closely with planning teams to deliver the most balanced and optimized planning, also from a B2C perspective
9. Be an active contributor in the development of a new daily attractivity tool
Build & improve processes (within team & with other departments) and reporting driving to efficiency & insights
10. Hiding process for non performing sales on the homepage
11. Hiding process for Brandsplace boutiques when Flash sales of the same brands
12. Travel homepage visibility etc.
13. B2C performance:
You follow the B2C performance of the Group, with a focus per country, and set up relevant actions to support growth
14. Monitor daily performance per platform (B2C/B2B, platform functioning, etc.)
15. Support your team to set up action plans in collaboration with other teams (CRM, Trade, Project) to act (pro-active and reactive) following trends and support growth
16. Identify strategic levers to further improve the performance (per platform)
17. Improve member experience:
You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experience
18. Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking)
19. Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.)
20. Share business objectives with UX and data teams to improve algorithm personalization
21. Data expertise:
You use data to steer the teams focus and actions as well as improve business performance
22. Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performance
23. Track HP & tab performance through KPIs such as UV, sales entry rate, UDSV, share of voice per business, /UV, etc. in order to assess merchandising performance and steer action plans
24. Collaborate with the marketing data & insights and marketing excellence teams to develop and improve marketing reports and dashboards to track the business and improve (team) performance
25. Own reporting to internal and external stakeholders
26. Team management:
You are leading a cross European team of B2C Merchandizers
27. Manage the team to execute tasks: ensure tasks are completed with operational excellence and in time
28. Ensure your team works in the most efficient way possible (tools, processes, etc.) in collaboration with the Marketing Excellence team
29. Be the coach of your team members to develop professionally (setting and tracking OKRs) & personally
30. Develop an international mindset to manage a culturally diverse team
31. Act as a point of contact for local HR and be informed of country specificities
32. Collaboration with other teams:
You collaborate and communicate with key (local) stakeholders
33. Collaborate closely with your planning & marketing colleagues to optimise the platform & performance
34. Collaborate with key local stakeholders (commercial teams, Excos, etc.) - TBD in light of the replacement mission
35. Act as the key spokesperson for the countries regarding marketing topics - TBD in light of the replacement mission
MUST HAVE skills
36. Technical skills
37. Team management & development Strong analytical skills (perform analysis, deduct insights, develop strategies)
38. Project management
39. Marketing knowledge(understanding of brand & trade marketing, digital marketing, etc. )
40. Commercial mindset & understanding of brand environments
41. Consumer mindset & understanding of consumer trends
42. Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
43. Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)
44. Professional fluency in English (spoken & written)
45. Behavioral skills
46. Strategic and long term vision
47. Business and result oriented with an analytical mindset
48. Creative and innovative thinking
49. Proactivity and agility, ability to find solutions Autonomy
50. Attention to detail, organizational and prioritization skills
51. Persuasive abilities and capabilities to unite and motivate
52. Excellent oral and written communication skills
53. Excellent interpersonal skills
️RECRUITMENT PROCESS
54. 1️HR interview
55. 2️ Interview/question round with the Head of B2C Performance & Merchandising
56. 3️ Manager interview
All our positions are open to people with health conditions or impairments.We are convinced that it is up to you to define the way you work, to develop yourself and to progress. At Veepee we guarantee that you can just be yourself! For the service of diversity and inclusion, Veepee is committed to reviewing all applications received on an equal basis. COMPANYFor more information about our ecosystem : The Veepee Group processes your data collected as part of the management of your recruitment in order to manage your application file for the position for which you have applied. To find out more about our, we invite you to consult it on our career site. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.