At Puratos, CRM is more than a system—it’s the backbone of our commercial operations across 65+ countries. As
Global CRM Manager, you’ll lead the
global CRM strategy
from a
business perspective ,
bridging the gap
between
commercial needs and technical execution. You’ll drive adoption, shape processes, and
empower our sales
teams with
digital tools
that
elevate customer engagement
and accelerate growth.
This is a
high-impact role
for a CRM expert with
strong technical insight, a
strategic mindset, and the ability to influence across functions. This position is based in our Headquarters in Groot-Bijgaarden (Brussels - Belgium).
Key Accountabilities
Lead the global CRM strategy
and act as business owner of the CRM ecosystem
Translate business needs
into clear requirements for IT and external partners
Manage change requests
across countries and ensure
successful deployment
Own testing, training, and change management
for CRM and digital sales tools
Ensure data integrity and compliance
(e.g. GDPR) across all CRM platforms
Collaborate cross-functionally
with Sales, Marketing, ICT, and external vendors
Monitor
adoption and performance of digital sales enablement tools
Drive
continuous improvement
through stakeholder feedback and KPI tracking
Act as
ambassador for digitalization
within the global sales organization
Who are we looking for?
Minimum of 10 years of experience in CRM
Strong CRM expertise with technical understanding (SAP, Odoo, HubSpot, etc.)
Experience in complex, multi-country environments with high user volumes
Ability to translate business processes into scalable digital solutions
Excellent stakeholder management and influencing skills
Hands‑on mindset with strong ownership and autonomy
Analytical thinker with experience in performance tracking and data governance
Fluent in English; knowledge of Spanish is a plus
Comfortable working in a fast‑paced, change‑driven environment
What you can expect from Puratos? You will join a fast‑growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative.
We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.
You will be welcomed in a dynamic work environment where passion for innovation, team spirit and continuous improvement are key. You can count on a competitive salary package with attractive benefits such as:
Group, dental and hospitalization insurance fully paid by Puratos
Company Car
13th and 14th month pay
Bonus
Minimum 5 training days per year
A wide variety of Health & Wellbeing benefits
Responsibilities and the possibility to take ownership of your work
Watch our corporate movie and feel the Puratos Magic:
Working at Puratos is choosing a Top Employer in Belgium!
At Puratos Belgium, we offer a wide range of career opportunities across our HQ, and 5 production sites. Our dedication to safety, health and wellbeing, along with respectful collaboration, empowers our employees to innovate and grow together. Our headquarters is in Groot-Bijgaarden, and we have five production sites located in Groot-Bijgaarden, Erembodegem, Lummen, Andenne, and St‑Vith. Driven by an entrepreneurial mindset, we pave the way for career growth and meaningful contributions within our company, the industry, and the communities we serve. We are a People First organization driven by our values and Puratos magic culture. Join us to drive positive change through food innovation for good.
At Puratos, we create innovative food solutions for the health and well‑being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities. We are more than 10.000 employees in over 80 countries and a consolidated turnover of 3 billion euros (in 2023). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future. This, along with our commitment to our local communities, is what makes working at Puratos so magical.
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