Your Responsibilities as a Digital Marketing Analyst:
1. Collaborating with journey managers, business stakeholders, and product owners, you ensure they can make data-driven decisions that enhance the digital journey. You translate business objectives into measurable KPIs, both for specific projects and ongoing activities, with a clear focus on optimizing the customer journey.
2. You analyze customer data to map out digital journeys, identifying key touchpoints and user behaviors. You collect, analyze, and visualize data within a digital omnichannel context.
3. You create and automate digital reporting, ensuring the quality and relevance of data and reports. Your focus is on continuously improving the methodology, dashboards, and data insights.
4. As a Digital Data Analyst, you train, support, and advise business stakeholders on building digital analytics reports, formulating business requirements, and interpreting data related to digital journeys.
5. You work closely with various internal teams to provide a coherent view of the digital end-to-end customer experience. You monitor data proactively and identify pain points in the journey. You propose improvements, allowing stakeholders to analyze digital customer behavior across all touchpoints.
6. You aggregate and organize data from various sources (Adobe Analytics, Contentsquare, search, advertising, Qlik, CRM, etc.).
Our Ideal Digital Marketing Analyst:
7. You have a minimum of 3 years of experience in digital (customer) data analysis.
8. You have strong analytical skills and think critically. You solve problems effectively, especially in mapping and improving digital experiences.
9. You have experience using analytical tools (preferably Adobe Analytics, Contentsquare and QLIK).
10. You are a true team player who can collaborate effectively with colleagues from various teams, both from a business and a more analytical background.
11. You can demonstrate strong communication and presentation skills. You enjoy making data understandable to the business and are happy to mentor less experienced colleagues.
12. You are willing to further develop skills in a team-oriented, rapidly changing environment. You are also able to navigate complex situations with ease.
13. You are fluent in Dutch or English.
What We Offer:
You will join a company that invests heavily in you, adapting your work environment to meet your needs. This allows you to grow while maintaining a healthy work-life balance. Here’s what we offer:
14. Ample space to develop your expertise and experiment. Making mistakes is part of the learning process!
15. Opportunities for personal growth with extensive learning options, and the chance to take a break or switch career paths through internal mobility.
16. A varied job where you can make a tangible impact and leave your mark.
17. A competitive salary complemented by numerous fringe benefits, such as meal vouchers, hospitalization insurance, and discounts on Telenet products.
18. The possibility to work from home for a part of your time.
19. An agile working environment in our digital marketing department, giving you significant responsibility and autonomy.
20. The company of passionate colleagues. At Telenet, we support each other! You’ll feel the strong team spirit not only during brainstorms and meetings but also on our padel court or in our coffee bar.