Hospitality Talents, recruitment agency specialized in executive hospitality profiles, is proud to partner with a prestigious luxury hotel in Brussels (part of an international hospitality group) in the search for an outstanding Director of Sales & Marketing .
This is a rare opportunity for a strategic, hands-on commercial leader to join the Executive Committee and play a key role in shaping the hotel’s growth, visibility, and market positioning.
If you are passionate about luxury hospitality, business development, brand storytelling, and high-impact marketing strategies, this position offers an exciting platform to make a difference.
Your Mission
As Director of Sales & Marketing, you will drive revenue performance, brand strategy, and commercial success across all segments, while leading a dynamic team and representing the hotel at the highest level.
Key Responsibilities
Commercial Strategy & Sales Leadership
Define and execute ambitious sales strategies to achieve revenue and market share objectives
Identify new business opportunities and strengthen relationships with key corporate, leisure, and travel industry partners
Support the sales team with impactful proposals, presentations, and tailored client experiences
Monitor KPIs, market trends, and sales performance to continuously optimize results
Marketing & Brand Positioning
Develop and lead innovative marketing plans aligned with the hotel’s luxury identity and business goals
Ensure consistent brand storytelling across all channels, enhancing guest engagement and loyalty
Oversee campaign planning, creative assets, and content strategy
PR, Communication & Reputation Management
Drive public relations initiatives to increase brand awareness locally and internationally
Build strong relationships with media, influencers, and strategic stakeholders
Manage communication strategies in sensitive or crisis situations with professionalism and proactivity
Digital Marketing & Online Presence
Enhance the hotel’s digital footprint through SEO/SEM, social media, newsletters, and online advertising
Stay ahead of emerging digital trends to maximize visibility and conversion
Collaborate with partners to strengthen distribution channels and online performance
Market Intelligence & Business Insights
Conduct market analysis to anticipate trends, customer behavior, and competitive positioning
Use data-driven insights to support strategic decision-making
Leadership & Cross-Department Collaboration
Work closely with Revenue Management, Operations, Finance, and Ownership to ensure full alignment
Lead, inspire, and develop a high-performing Sales & Marketing team
Foster a culture of excellence, creativity, and accountability
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