As Marketing Director, you play a key role in shaping Securex's commercial strategy. You define the framework for an approach that enables sustainable market share growth. You steer the positioning, brand architecture, and go-to-market strategy of Securex. You build a high-impact marketing engine that aligns brand and sales performance, ensuring measurable growth across the entire funnel. You are a commercial driver within Securex, focused on results, customer-centricity and innovation
Your Impact
* Brand & Positioning – You define and safeguard Securex's brand strategy, including messaging, value proposition, and brand architecture across all channels. You put Securex on the map.
* Go-to-Market – You develop propositions and orchestrate integrated launches (campaign, channels, timing, sales enablement).
* Performance & Growth – You lead (always-on & demand) lead generation (paid/owned/earned), optimize conversions, and build strong lifecycle flows.
* Sales Enablement – You deliver tools, content, and playbooks that accelerate sales and increase win rates. You're only satisfied when sales results are top-notch.
* Partnerships & Ecosystem – You develop co-marketing initiatives with partners and ensure scalable collaborations.
* Team & Budget – You lead a multidisciplinary team (brand, segment, content, comms, campaign, ...) and manage the marketing budget with a focus on ROI.
* Data & Martech – You set clear and motivating KPIs, dashboards, and experiments; you leverage our martech stack to accelerate insights and automation. You take an outside-in view and ensure our stack remains up to date.
* Compliance & Governance – You safeguard brand guidelines, privacy, and clear review processes.
Your Profile
* 10+ years of relevant strategic marketing experience in B2B services, with proven end responsibility for both brand and sales performance.
* Strong in strategic thinking and setting direction. You inspire and have a deep customer experience mindset. At the same time, you enjoy hands-on execution; you're a driver who loves pace, testing, and improvement. You articulate the marketing vision at executive level.
* You keep your "eye on the prize" and dare to make (unpopular) decisions. You focus on what has the most impact, continuously manage the ability to execute, and protect your team from overload.
* A creative and curious mind that dares to think (and act) outside the box and leave the beaten path. You naturally keep up with new marketing trends (tech and non-tech) and have a proven track record in innovative projects. You encourage testing and are willing to pivot when needed.
* Strong analytical skills; data-driven decision-making and performance tracking are a must for you.
* Proven track record in successful product/platform launches or branding.
* Empathetic and people-oriented leader: you elevate your team with your leadership skills. You build trust, inspire, and steer the team in the right direction.
* You are a bridge-builder, connecting stakeholders (Sales, IT, Business Units & Strategy) around one plan.
* You communicate fluently, persuasively, and inclusively in Dutch and French, with a good command of English. You make sure everyone is aligned and proud of achievements both within marketing and across Securex.
* Do you already have experience in a social secretariat or a similar environment? Then you're an even stronger candidate thanks to your sector affinity
Pourquoi choisir Securex ?
Chez Securex, chaque collaborateur contribue au succès de nos clients. C'est pourquoi notre mission est de permettre à nos collaborateurs de s'épanouir dans leur travail Cela commence par un processus d'intégration solide. Tout au long de votre carrière, vous maîtriserez votre développement personnel grâce à de nombreuses possibilités de formation, à la mobilité interne et à toutes sortes de projets.
Nous vous offrons un salaire attractif assorti de nombreux avantages sociaux tels que des chèques-repas, une assurance hospitalisation, une assurance groupe et une assurance invalidité, ainsi que des réductions intéressantes. Les employés qui ne disposent pas d'une voiture de société ont également la possibilité de louer une voiture à un tarif avantageux. Vous pouvez compter sur un minimum de 27 jours de congé pour une semaine de 38,5 heures, complétés par 4 jours d'avantages sociaux (ou flexibilité horaire) et 4 jours de congé en fonction de l'ancienneté.
Avec notre « new way of working », nous nous positionnons comme un employeur flexible offrant un environnement de travail dynamique. Si votre fonction le permet, vous pouvez combiner le travail au bureau et le travail à domicile.
Tous nos collaborateurs partagent la même passion pour nos clients, établissent des relations positives, s'approprient leurs tâches et travaillent dans un esprit digital. Nous sommes pleinement engagés en matière de responsabilité sociale des entreprises. Choisir Securex, c'est choisir un employeur, une entreprise et un partenaire durable.