* Full P&L-style ownership of the region (FR / ES / IT)
* Direct reporting line to the CEO; part of the management team
* Strategic and operational mix: regional growth, team leadership, and key account management
* High autonomy, short decision cycles, and visible impact
* Opportunity to shape the next growth phase of a European family business
* Lead and develop the entire regional sales team
Top Priorities (First 12-18 Months)
1. Strengthen, optimize, and professionalize the distributor network
2. Deliver measurable revenue growth in Southern Europe
3. Implement structure: clear targets, KPIs, processes, and commercial cadence
4. Coach, align and elevate a team of approximately 5 Key Account Managers
Background
* Senior B2B sales leader in Hospitality / HoReCa
* Strong track record in Southern European markets
* Experience managing distributor-led sales models
Style & Mindset
* Hands-on, entrepreneurial, and commercially sharp
* At ease moving between board-level discussion and field visits
* Inspiring people-oriented leader who naturally builds trust and engagement
* Thrives in independent, fast-moving, family-owned environments
* Affinity with Southern Europe, its cultures & business dynamics
* Strategic thinker who enjoys translating strategy into clear actions
Languages
* Fluent English
* Fluent in French and/or Spanish
* Italian is an asset but not required
* Location: Belgium
* Travel: Frequent within the region
* Contract: Employee
* Package: Competitive fixed + variable, car + expenses
*
o Real ownership and influence over a strategic region
o Direct access to the CEO and executive decisions
o Visible impact within the first year
o Strong values: quality, sustainability, long-term partnerships