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Overview
Our client is a global leader in surgical innovation, focused on advancing technologies that improve outcomes for both patients and providers. They are seeking a Senior Regional Marketing Manager to drive downstream marketing strategy and execution across the region.
The role requires a balance of strategic thinking, hands-on execution, and cross-functional collaboration with sales, product management, and clinical teams. You will be responsible for developing marketing strategies, leading product launches, supporting field execution, and ensuring the commercial success of a highly technical product portfolio.
Responsibilities
* Develop and implement comprehensive downstream marketing strategies and tactics aligned to business objectives and commercial targets, based on market research and competitor analysis
* Lead regional product launches in close collaboration with upstream product management, driving launch strategies, generating marketing materials, and executing commercialization programs including sales readiness training
* Partner with Marketing Communications to manage and enhance brand presence through marketing campaigns, convention strategy, and tailored collateral with clear product positioning and messaging
* Provide strategic and prioritized direction to the sales organization through marketing plans, training presentations, and ongoing communication
* Stay connected to customer needs and market trends by building relationships with KOLs, customers, and industry stakeholders to inform product launch plans and regional strategies
* Develop and deploy customer engagement programs, including advocacy initiatives, congress activities, and experience events
* Collaborate with cross-functional teams including sales, professional affairs, market development, and regulatory affairs to drive market expansion strategies
* Act as a subject matter expert on the product portfolio, championing and communicating the value proposition internally and externally
* Ensure marketing activities comply with industry regulations and company standards
* Travel to customer sites to support clinical cases, training programs, and key industry events
* Manage the departmental budget, ensuring efficient resource allocation
Qualifications
* Minimum of five years of product marketing, clinical or marketing, or field sales experience within medical devices or capital equipment with highly technical products
* Proven experience in downstream marketing including scaled product launches
* Strong ability to analyze market and financial data and translate insights into actionable strategy
* Ability to establish credibility quickly with customers, KOLs, and internal stakeholders
* Excellent communication, presentation, and influencing skills
* Customer-focused mindset with a strong drive for results
* Track record of working effectively in cross-functional and multidisciplinary teams
What Our Client Offers
* A mission-driven culture with a clear focus on improving surgical outcomes
* Collaborative colleagues who value teamwork and integrity
* The chance to work on breakthrough technologies that directly impact patients’ lives
* Opportunities to develop your strengths, follow your passion, and advance your career
* A competitive benefits package
If you’re interested in learning more please apply below!
Job Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Product Management, Marketing, and Sales
* Industries: Medical Equipment Manufacturing, Hospitals and Health Care, and Health and Human Services
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