Job Summary
Senior Product Manager defines product vision, strategy, and roadmap, execution. Ensures our product portfolio meets and evolves with customer needs and business goals. He / she acts as a bridge between various teams such as operations, kitchen team, marketing, and other business teams to ensure seamless collaboration and execution in F&B product changes to fit business needs.
Key Responsibilities
Drive product innovation and business-planning processes with cross-functional teams. Lead continuous product innovation for core and LTO products, from pilot tests to system-wide roll out.
Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
Lead product launches – plan and execute product launches, work with marketing and sales teams to ensure successful product adoption and GTM communications
Translate product strategy into detailed requirements for prototyping and final development with R&D and operations team
Assist to create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI forecasts
Analyze customer needs, current market trends, and potential new product initiatives with detail analysis based on customer research, ROI analysis, operational needs / capabilities.
Assess current competitor offerings and seek opportunities for differentiation against business mission, operational needs / capabilities.
Analyze product performance data, gather customer feedback, utilize data and insights to inform product decisions and improvements.
Required skills and qualifications
Experience working in a dynamic and entrepreneurial product management role
Proven success in overseeing all elements of the product development lifecycle
High effectiveness in collaborating with cross-functional teams
Experience in delivering pilots to fine tune products / marketing strategies
Ability to analyze data, understand market trends, and make data-driven decisions.
Ability to understand the evolving landscape of Chinese cuisine, define a clear product vision and strategy, aligning it with business goals.
Ability to solve problems that arise during the product development lifecycle.
Preferred experience:
Bachelor's degree (or equivalent) in product design / marketing / business management
Experience working in FMCG / consumer brands / F&B in product development