Our client represents a Major Player in Automotive & Real Estate media scene in Belgium for more than 50 years. Its transformation plan, which will bring a new value proposition to both consumers and the automotive industry, aims at positioning our client as the digital partner for car sales.
The Marketing Manager is, first of all, fully in charge of the digital and print subscription offer for both the 'B2C and B2B'. The product definition, the pricing, the targets, the suppliers, the partners, the promotion both on- & offline are all in his/her hands. The performance is evaluated on the volume, the data collection, the margin contribution and the customer satisfaction. The responsibility on that matter is at 360° and requires analytical skills as well as strong cooperation with the other departments.
The Marketing Manager is as well in charge of the media/barter deals to position and maximize the visibility of our client brands towards the car buyers, the car lovers, the automotive industry. The challenge consists of reaching out to the potential partners, secure the contracts and the execution of those.
The Marketing Manager will as well support the MarCom initiatives taken by the other departments.
The Marketing Manager is a 'stand-alone' function reporting directly to the CEO. The capacity to articulate priorities swiftly and ensure the execution effectively on the field will be key in this role.
Strong communication is key as well to coordinate internally the in- and output from the needed departments (digital, editing, sales house) and activate the stakeholders.
Responsibilities
* Develop the B2C and B2B subscription offer and contribution
* Close media deals and develop partnerships
* Develop the positioning and value proposition towards the key automotive moments and players (motor shows, conferences, experience days, races, product launches, tests, etc.)
* Secure the operations and coordination
* Performance reporting
Qualifications
* 5-10 years of experience
* Experience in product management
* Experiencd in project management
* Experience in partnership management
* Analytical
* Curious
* Autonomous
* Enthusiast
* Hands-on / no non-sense
* Affinity with the automotive sector
* At ease in FR/NL/ENG