We are currently looking for an Expert Customer Value Proposition (CVP) Designer for the company's B2B SME segment. This is a strategic role within the LEGO program, focused on designing modular, needs-based CVPs to simplify and future-proof company's portfolio.
Responsibilities
* Lead the CVP design phase for the SME B2B market.
* Define and drive the CVP roadmap and design principles.
* Translate research insights into portfolio structure (products, services, packaging).
* Develop modular CVP building blocks aligned with customer needs.
* Consolidate inputs from multiple stakeholders (CX, portfolio, corporate strategy).
* Facilitate workshops and synthesize outcomes into clear frameworks.
* Validate CVP design principles with the market.
* Prepare requirements for development teams by Q3.
* Act as a servant leader, ensuring cross-functional alignment and governance.
* Indirect leadership across teams.
Requirements & Qualifications
* 10–15+ years of experience in CVP design, strategic marketing, or product marketing.
* Proven success in telecom, tech, or subscription-based businesses.
* Strong background in B2B and preferably telecom.
* Ability to manage complex design processes and frameworks.
* Experience in data-driven decision-making and customer analytics.
* Familiarity with agile working methods.
* Excellent stakeholder management and communication skills.
Must Have Skills
* CVP design expertise.
* Data-analytical capability (translate research into actionable insights).
* Strong facilitation and consolidation skills (workshops, reporting).
* Presentation and storytelling skills (simplifying complexity).
* Stakeholder management at senior leadership level.
Nice To Have Skills
* Experience in telecom industry.
* Creative visualization skills for simplifying complex concepts.
* Familiarity with CX journey design.
* Marketing or commercial background.