As our Content Lead, you will be responsible for the companys overall content strategy and lead our team of in-house and freelance Content Creators.Your main goal? Ensure impactful, consistent, and brand-aligned content across all our communication channels.
Full Time Master,Bachelor Permanent Contract Hybrid
Golden Palace Group has over 60 years of passion, innovation, and fun behind it.
As a key player in the entertainment sector in Belgium and abroad, Golden Palace continues to grow: with more than 40 gaming halls in Belgium, 2 casinos in France (and 2 more on the way), 7 sports betting shops, a network of press shops, a theater and a restaurant in Charleroi, plus thriving online gaming and betting platforms our bold diversification reflects our continuous drive for innovation.
Born from a 100% Belgian success story, Golden Palace is more than just a company: its a vibrant community where talent, creativity, boldness and ambition thrive.
What if your next adventure started here?
Are you passionate about content creation, skilled at coordinating multichannel editorial projects, and able to turn ideas into impactful storytelling?
Looking to combine strategy, creativity, and leadership in a dynamic and innovative environment?
Then this role is for you!
Your mission:
As our Content Lead, you will be responsible for the companys overall content strategy and lead our team of in-house and freelance Content Creators.
Your main goal? Ensure impactful, consistent, and brand-aligned content across all our communication channels.
Your responsibilities:
From day one, you will take charge of the following:
1. Define and lead our content strategy in alignment with the Brand & Communication vision
2. Supervise, support, and grow the Content Creators team
3. Plan and coordinate the production of content (articles, social media, videos, infographics)
4. Proofread, review and ensure quality and consistency across all content
5. Manage the global editorial calendar
6. Collaborate closely with CRM, Marketing, Product, Legal teams and external partners
7. Optimize content for SEO and track performance using clear KPIs
8. Support the team with copywriting and translation during busy periods
9. Manage freelance workflows (briefings, validation, invoicing)
Your team:
Youll be part of the Brand & Communication department, reporting directly to Diane, our Chief of Brand & Communication.
Youll work hand in hand with the Content Creators and collaborate closely with various departments to maximize our communication impact.
Your profile:
10. Youre a natural leader, with a strong feel for tone of voice and brand image
11. You combine structure, strategic vision, and excellent writing skills
12. You master SEO, social media dynamics and content management tools
13. Youre rigorous, creative, results-driven, and able to rally a team around you
14. Youre fluent in French and English (Dutch is a strong plus)
15. You have at least 45 years of experience in editorial communication or content marketing, including at least one leadership or coordination role
16. Experience in the digital or entertainment industry is a definite asset
What we offer:
17. A full-time permanent contract (39h/week) with 29 days of paid leave
18. An attractive salary package with extra-legal benefits: meal vouchers, group insurance, health insurance, company laptop, internet, phone, transport, 13th month, company car and charging card
19. Up to 2 days/week of remote work (after onboarding)
20. A full onboarding process and continuous training
21. An environment where initiative, creativity, and fresh ideas are truly valued
Our values: P.A.R.C.
At Golden Palace, values arent just words. They guide every action, idea, and interaction:
22. Passion for what we do, with heart and energy
23. Audacity to innovate, take risks and break the mold
24. Respect for colleagues, customers and partners
25. Connection to our teams, challenges, and field reality
Do you recognize yourself in this description?
Ready to become the conductor of our content strategy?
Then dont wait apply now!
Virginie will contact you for an initial phone call, followed by a full HR interview
Youll then meet Diane and key members of the Brand & Com team
Youll be invited to complete a DISC questionnaire to better understand your communication style and leadership approach,
along with a skills assessment related to the role.
If the chemistry is right welcome to Golden Palace