FREELANCE MISSION - MARCOM STRATEGIST - BANKING - Brussels ROUCOUCOU is looking for a MARCOM STRATEGIST for her banking client in Brussels! Mission: fulltime or 4/5Location: BrusselsSector: BankingPeriod: ASAP untill 31/12/2026 Description of the freelance assignment:You monitor the latest trends & evolutions on the market at level of Marketing & Communications (evolutions in client needs & expectations, technical evolutions, changes in the competitive landscape, ...) and analyze their impact and linked opportunities for our client’s Retail Individuals approach. You support & feed the squads with these strategic insights.Together with the Cluster Lead you are responsible for the development and implementation of the Marketing & Communications strategy; including the definition & follow-up of clear objectives and KPIs for the cluster.You closely work together with the other Marketing & Communications strategists to contribute to the creation & implementation of the global marketing & communication strategy for the bank; ensuring that thedifferent cluster strategies seamlessly connect.You are able to identify new strategic marketing & communications opportunities that could help the bank to reach the defined long-term objectivesYou monitor the realization of the cluster strategy, and report on it towards senior management. You adjust your strategy when necessary.You turn high-level opportunities into concrete/ mature projects.You contribute to the development of a multi-year and annual Marketing & Communications segment & cluster plan, while ensuring follow-up and realization of objectives & key results.You communicate the strategy & plan to the different stakeholders (Strategy team, Sales, Tribes, ...) in a compelling way and ensure alignment on strategic priorities for the cluster across all involved stakeholders.You inspire employees throughout the bank regarding Marketing & Communications.You represent Marketing & Communications in strategic projects of the segment. Profile:Very good knowledge Dutch, French and EnglishMaster degree in Strategy/ Marketing / CommunicationsMinimum 5 years of relevant experienceStrong analytical skills and organizational insightGood knowledge of presentation & communication techniques & toolsProfound knowledge of business case developmentProfound expertise in MS OfficeProfound knowledge of Marketing & communications domainProven experience in strategy development & implementation within Marketing & CommunicationsExperience in developing innovative solutions and formulating advice that serves as input for the Marketing & Communications cluster strategy.Know how to turn high-level ideas into concrete/ mature projects.Advanced project management skillsBasic knowledge of Agile principlesAsset: Experience in Banking/ Knowledge of the Retail Individuals segment & the domains Daily banking/ Lending / Protect, including view on market and competitive landscape Interested in this position?Apply today!