About the Company
Curafyt is a fast-growing scale-up in animal health, developing science-backed natural supplements for horses and dogs. We work closely with 800+ veterinarians and 30,000+ animal caretakers, helping them support animal health through a more preventive, natural and sustainable approach. As we enter our next phase of growth — including international expansion and a buy-and-build strategy — we are strengthening our marketing team.
About the Role
We are looking for an Offline Growth Manager to help us bring our brand to life in the real world. As Offline Growth Manager, you will be responsible for executing and improving Curafyt's offline marketing initiatives. You will translate our marketing strategy into high-quality real-world activations, including trade shows, veterinary visibility, veterinary practice support, and partnerships. This role focuses on operational excellence, strong execution, and continuous improvement of offline marketing performance.
Responsibilities
Offline ActivationsExecute offline marketing initiatives defined in the marketing planningPropose new activation ideas aligned with the brand positioningPlan and coordinate timelines and budgets for offline projectsEnsure smooth collaboration between marketing, sales, and logistics teams
Trade Shows & EventsOrganize Curafyt's participation in trade shows and industry eventsManage event logistics and preparationCoordinate stand build-up and dismantlingEnsure professional on-site executionPrepare and organize materials, merchandising, and branding assetsImplement lead capture systems during eventsCoordinate post-event follow-up with the sales or marketing team
Trade Marketing & Veterinary VisibilityDevelop and coordinate POS materialsEnsure strong visibility in veterinary clinicsOrganize sampling and promotional materialsSupport the sales team with practical marketing tools (in collaboration with the Brand & Visual Designer)
Partnerships & Local ActivationsIdentify relevant local partnershipsCoordinate co-branded initiativesExecute referral and local growth initiatives
Performance TrackingTrack results of offline initiativesAnalyze event performance and retail impactIdentify improvements based on data and feedbackReport results to the marketing team
Qualifications
We are open to junior to mid-level profiles (1–3 years experience) with strong organizational skills and an entrepreneurial mindset.
Required Skills
Enjoy making projects happen in the real worldAre highly organized and detail-orientedLike working across teams (marketing, sales, logistics)Have experience with events, activations, trade marketing or brand marketingAre proactive and enjoy proposing ideasAre comfortable managing multiple projects at once
Preferred Skills
Have experience in animal health, veterinary, or equestrian industriesEnjoy working in a fast-growing scale-up environment
Pay range and compensation package
A key role in a fast-growing animal health company. The opportunity to build and shape our offline marketing. A passionate team that cares deeply about animals and science. A flexible and dynamic working environment.
If this sounds like you, we'd love to hear from you.