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Senior Manager, Product Marketing (LATAM)
2 days ago Requisition ID: 1155
ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, helping brands and publishers grow through user acquisition, monetization, and loyalty-driven engagement solutions. We partner globally across gaming and non-gaming verticals to deliver measurable performance at scale through reward-based media, enterprise growth solutions, and next-generation monetization products.
AdAction operates with a strategic, fast-moving, and ownership-driven culture. We are building the next phase of our publisher GTM engine and are looking for individuals who thrive in autonomous environments, communicate clearly, and are excited to help shape high-impact commercial strategy.
ABOUT THE ROLE
AdAction’s publisher organization is scaling into an enterprise-focused growth function. To support that evolution, we are hiring a Senior Manager, Product Marketing to serve as the strategic marketing lead behind our publisher-facing GTM efforts.
This is not a traditional campaign or content marketing role. This person will sit at the intersection of sales, market intelligence, and product narrative development, helping shape how AdAction identifies publisher opportunities, positions its monetization solutions, arms the sales team, and sharpens our competitive story in the market.
The ideal candidate is equal parts strategist, analytical thinker, and senior B2B marketer with the ability to turn fragmented market signals into clear recommendations and compelling commercial narratives.
This role reports directly to the Senior Director of Growth & Development and works cross-functionally with Business Development, Sales Engineering, Product, and Revenue Operations leadership.
RESPONSIBILITIES
Publisher GTM Positioning & Narrative Development
Own publisher-facing market positioning, value proposition development, and competitive differentiation across AdAction’s monetization and rewarded engagement solutions.
Build and continuously refine the commercial narrative against owned-and-operated reward networks, fragmented monetization alternatives, and competing ad-tech providers.
Ensure all external-facing messaging holds up in sophisticated enterprise publisher conversations.
Market Intelligence & Vertical Strategy
Conduct ongoing category deep-dives across key publisher verticals including gaming, fintech, shopping, loyalty, cashback, and utilities.
Develop competitive intelligence updates, publisher opportunity maps, and market sizing recommendations to inform leadership decisions.
Translate industry movement, competitor behavior, and publisher trends into actionable GTM recommendations.
Revenue Modeling & Commercial Insight Support
Partner with internal stakeholders to develop benchmark models, monetization opportunity sizing, and ROI frameworks by publisher segment.
Build a strong understanding of publisher economics including RPM, ARPDAU, retention, engagement metrics, and monetization patterns.
Support strategic recommendations with commercially grounded data and analysis.
Sales Enablement Strategy
Define the strategic framework behind publisher sales materials including objection handling, competitive battle cards, ROI narratives, and publisher-specific case study recommendations.
Direct the prioritization and development of assets that improve sales readiness and shorten deal cycles.
Continuously identify gaps in sales enablement based on market feedback and pipeline learnings.
EXPERIENCE AND QUALIFICATIONS
5 to 8 years of experience in B2B marketing, product marketing, GTM strategy, market intelligence, or commercial strategy.
Strong preference for candidates with experience in ad-tech, mobile marketing, performance advertising, affiliate marketing, app monetization, or related digital growth ecosystems.
Excellent written and verbal English communication skills with the ability to produce polished, publisher-facing strategic narratives.
Highly analytical and comfortable interpreting revenue models, publisher economics, and market data without requiring heavy analyst support.
Strong strategic instincts with the ability to form opinions on markets, verticals, and competitive opportunities rather than simply executing briefs.
Proven experience building sales enablement or commercial GTM materials that directly support revenue teams.
Highly autonomous, organized, and comfortable operating in fast-moving and ambiguous environments.
Advanced proficiency in Canva, Google Slides, PowerPoint, Excel, and CRM-driven GTM workflows.
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