Freelance Marketing Data Analyst - For our client As a Freelance Marketing Data Analyst, you will play a key role within your cluster, working closely with other performance analysts across Run & Change activities. You will help build a strong performance-driven culture, enabling smarter decisions through data, insights and continuous improvement. Your role Facilitate strategic and operational decision-making by analyzing campaign performance and delivering clear, actionable insights Develop, maintain and improve dashboards, reports and KPIs to measure campaign effectiveness, customer behavior and market trends Identify optimization opportunities and recommend data-driven solutions to improve customer experience, conversion rates and revenue growth Translate complex data into meaningful stories that support business and marketing decisions Document methodologies, tools and processes Support, train and guide users in analyzing marketing and communication performance Actively contribute to building a strong performance culture within your cluster Your background At least 3 years of experience in measuring the performance of marketing and communication initiatives Strong knowledge of marketing performance KPIs, marketing funnels and conversion funnels Experience with at least one data visualization tool: Tableau and/or Power BI Knowledge of tools such as Adobe Analytics, SemRush and Sprinklr Strong command of SQL and SAS Excellent mastery of Excel Good knowledge of French and passive Dutch / or good knowledge in Dutch and passive French. What we offer An exciting role in a data-driven, performance-focused environment Real impact on business decisions and performance culture Hybrid working model: 2-3 days onsite per week Competitive salary package aligned with experience and market standards Continuous learning and development opportunities A collaborative, supportive and dynamic working culture Interested? Apply now and help shape a data-driven future for marketing and communication performance.