About the Role
For our client, a leading global brand in the
power tools industry
, we are looking for an experienced
Freelance Product Marketing Manager
to support regional marketing initiatives across the
EMEAI region (Europe, Middle East, Africa, and India)
.
In this freelance assignment, you will take ownership of developing and executing regional go-to-market strategies, refining product positioning, and driving sales growth through targeted marketing programs. The ideal candidate combines strategic thinking with hands-on execution and a strong understanding of regional market dynamics and customer needs.
Key Responsibilities
* Develop and implement
region-specific go-to-market (GTM) strategies
for the Power Tools portfolio.
* Conduct
market and competitive research
to identify opportunities and regional customer segments.
* Create
product positioning, messaging, and value propositions
tailored to diverse markets across EMEAI.
* Collaborate with
regional sales teams, distributors, and key stakeholders
to drive product adoption and visibility.
* Plan and oversee
regional product launches, promotional campaigns, and trade show initiatives
.
* Develop
marketing collateral, digital assets, and sales enablement tools
aligned with regional customer insights.
* Monitor
sales performance and campaign effectiveness
, providing actionable recommendations.
* Collect
customer feedback and market intelligence
to inform ongoing strategy and product development.
* Manage the
regional marketing budget
to ensure efficient resource allocation and ROI.