ML6 is a frontier AI engineering company, constantly pushing the boundaries of what's possible with AI. We partner with bold leaders to turn cutting-edge AI into lasting business impact. With over a decade of proven expertise, we deliver AI that reshapes business models. AI that is reliable and secure, ensuring a lasting impact. From strategy to delivery, we don't just follow the hype—we build the future.
As we are now doing with Unum, the world's first Enterprise Superintelligence.
As a Marketing Lead, you will be responsible to define our brand narrative, value proposition and drive awareness, acquisition and growth between our services and platform business.
YOUR IMPACT
Strategy & Positioning (20%)
Define our value proposition and positioning together with the Head of Business Development:
Market Mapping: Monitor the evolving competitive landscape and ensure a differentiated positioning in each of our industries and markets
Sector Value Props: Support our Industry Directors in crystalizing the value proposition for our focus industries.
Offer Testing: Testing out offers through well designed marketing campaigns before engaging in a full scale investment.
Communication Strategy: define our overall communication and channel strategy
OKRs and Reporting: Refine and monitor our OKRs, ensure clear reporting and proactively look for improvements
Hands-on Execution (60-70%)
Content Management: Work with our content marketeer to define our overall content strategy and support her with SEO and GEO optimization where needed
Campaigns & Leads: Execute multi-channel digital campaigns designed specifically for lead generation (not just "likes").
Social & Events: Manage the social media calendar and run both internal and external events.
Analytics: Track everything. Use data to reallocate budget toward what actually converts.
Partner Marketing: define and execute a channel marketing strategy with our alliance partners such as Google, OpenAI, Microsoft, AWS, Anthropic and Cisco.
Coordination & Ops (10-20%)
Team Management: Coordinate and coach the marketing team and engage with internal clients (industry directors, sales teams and delivery organization)
External Partners: Direct agencies and freelancers to ensure quality stays high.
PR: Handle press releases and media relations
Budget: manage our annual marketing budget, look for ways to optimize and reallocate to most performing tactics.
WHY YOU?
First things first, you have:
Sector Expertise: Mandatory experience in a tech/AI start-up or service company/ consultancy. You must be comfortable with the tech lingo but also ambiguity and rapid changes and decision-making.
Experience: 5+ years of Marketing experience.
Education: Master’s degree in Marketing, Business, Communication or a related field.
Core Marketing Competencies:
End-to-end marketing: proven experience in both marketing strategy (positioning/GTM) and hands-on execution (SEO, SEA, CRM, and Content).
Data-Driven: Advanced analytical skills, you don't just report data, you use it to re-steer strategy.
Project Coordination: Expert at managing and working with cross-functional stakeholders and multiple workstreams via tools like Notion.
Product and Service Marketing: while our current focus is on B2B/ Enterprises, expertise in driving demand in B2C SaaS products (eg through viral marketing, influencer marketing etc) are a plus
Communication & Language
Professional fluency in English, Dutch is a bonus.
Ability to translate complex AI concepts into attractive and crisp business value propositions.
Experience in people and budget management
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