As Sales Director, you lead and accelerate the group's development across its two main channels: cash & carry stores and delivery.
As a member of the executive committee, you define the commercial strategy, drive growth, and ensure the performance of your teams.
Key Responsibilities:
🔹 Strategy & Business Development
· Define and implement the group's commercial strategy in line with its long-term ambitions.
· Identify new market opportunities and create synergies across HORECA product lines.
· Grow sales revenue and strengthen market share across both store and delivery channels.
· Conduct competitive intelligence and ensure a clear, differentiated market positioning.
🔹 Management & Coordination
· Supervise sales, marketing and field teams.
· Develop and monitor action plans (sales, promotions, marketing activations, loyalty).
· Ensure alignment and consistency between store and delivery strategies.
🔹 Performance & Results Management
· Track key KPIs: revenue, margins, costs, and profitability.
· Analyse commercial performance and implement corrective actions when needed.
· Establish clear and unified reporting for the executive management team.
🔹 Marketing & Brand Image
· Define and oversee the HORECA marketing strategy.
· Coordinate promotional campaigns and visibility initiatives.
· Strengthen the group's and its subsidiaries' brand awareness while preserving their unique identities.
🔹 Synergies & Product Optimization
· Ensure alignment between store and delivery product ranges.
· Work closely with purchasing teams to guarantee a coherent and competitive offer.
· Contribute to the commercial differentiation of the group's HORECA offering.
* Master in Economics or Business Engineering
* Proven experience (minimum 8 to 10 years) in commercial leadership, ideally within the HORECA, distribution, or food industry sectors.
* Strong understanding of both B2B retail and delivery environments.
* Solid expertise in team management and commercial project steering.
* Analytical mindset with a strong results-oriented approach (proficient in KPI monitoring).
* Fluent in French and Dutch; English is a plus.
* Strategic vision combined with strong on-the-ground presence.
* Natural leadership, energy, and excellent interpersonal skills.
* A strategic position within the executive committee.
* High decision-making autonomy and the opportunity to implement your own initiatives.
* A key role in the group's transformation and growth.
* An attractive remuneration package, including performance-based bonuses.
* Modern working conditions, supported by central functions (HR, Finance, Marketing).
* A stimulating environment within a leading player in the HORECA sector.