Our client is an innovative and widely recognized pharmaceutical company in OTC, food supplements & phytotherapy.
The Marketing & Digital Marketing Manager will develop the local Marketing Strategy, based on the corporate strategy and orchestrate the execution of the marketing plan in collaboration with the General Manager and Global Marketing.
The successful candidate will manage all aspects of the marketing plan, from drawing up sales forecasts and budgets through to quantitative and statistical analyses, in addition to organizing campaigns and designing all material required for communication, promotional and sales purposes regarding the product portfolio.
Function
* Budget monitoring and management: preparing the annual marketing budget with detailed marketing plan & actions
* Developing and implementing marketing strategies and communication towards sales team
* Taking part to develop and implement communication campaigns intended for the general public
* Performing market research : competitive analysis and follow-up of market trends
* Monitoring the implementation of the Marketing strategy in the field and analyzing the ROI
* Analyzing and tracking market trends: IMS data, feedback from in the field, literature, etc.
* Preparing sales forecasts and follow-up
* Designing, assessing, analyzing and adapting marketing material (Detail-aid, leaflet, planning schedule, calendar, scientific pack, catalogues, FAQs, info sheets, display, etc.)
* Producing and dispensing product-related training and managing cycle meetings with the sales staff
* Negotiation, production, monitoring and ROI analysis of the “general public” marketing material (website, advertising, on-line campaigns, etc.)
* Scientific and marketing support among the salesforce and clients (answering questions, providing explanations, adapting material, etc.)
* Organization of and participation in seminars and conferences (from registration to on-site presence);
* Developing partnerships with KOLs;
* Handling product launches: meetings, communications and managing the various materials and aids issued to representatives, etc.;
* People management: supervising one full-time operational marketeer
* Contact with the product suppliers: new products on the market, research, products, etc.;
Requirements
* Trilingual Dutch, French & English
* Holder of a Bachelor’s or a Master’s degree in Marketing / Communication
* Experience (+-5 years) in the marketing field of the OTC market, wellbeing, food, healthcare industry
* “Hands - on” and skilled at tracking projects
* Analytical skills, comfortable with figures and data
* Advanced communication and presentation skills
* Good writing and IT skills (MS Office programs)
* Stress resilient, flexible, team-player
* Solid organizational and time management skills, multitasking efficiently and meeting commitments within the required deadlines
* Taking initiative, operating proactively, enthusiastically and creatively
* An open mind, with an ability to adopt a helicopter view and brand-level strategies
Offer
A permanent, full-time position offering a competitive salary and a comprehensive benefits package designed to reward your contribution and support your personal and professional growth.
Interested ? Apply !
+32 474 82 84 99