The team you will be a part of
This role is part of the Ecommerce and Digital team, responsible for ensuring cohesive, high impact content strategies and executions across all website touchpoints to drive brand consistency and business objectives.
This role in summar
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The Senior Content Analyst is responsible for translating the content strategy into actionable plans, ensuring cohesive content experiences across the website, and providing insights that optimise SEO performance and user engagement, while managing key stakeholders to deliver content excellence.
Your responsibilities will include
* Translate the overall content strategy into detailed, actionable plans and briefs for implementation across website touchpoints
* Analyse website content to ensure cohesiveness, consistency, and alignment with brand guidelines and user experience objectives
* Develop, implement, and optimise SEO strategies to enhance organic traffic and search rankings
* Plan and manage the content calendar, ensuring timely and effective content delivery aligned with business priorities
* Collaborate with cross-functional teams including marketing, UX, product, and ecommerce to ensure content objectives are met
* Provide data-driven insights and recommendations based on content performance analysis
* Prepare and deliver presentations to stakeholders, communicating content plans, performance results, and optimisation opportunities
* Manage stakeholder relationships to align content initiatives with broader business goals
Minimum requirements
* Bachelor's degree in Business, Marketing, Data Analytics, or related field
* Strong analytical skills with proficiency in Microsoft Excel/Google Sheets
* Experience using Google Analytics or similar web analytics tools
Preferred skills and experiences
* Knowledge of ecommerce platforms such as VTEX or Shopify
* Experienced in working with a CMS
* Has worked with a collaboration tool like Jira
* Strong communication and presentation skills to convey complex data clearly
* Experience with content management systems (CMS) and SEO tools (e.g. SEMrush, Ahrefs, Google Search Console)
* Strong organisational and project management skills with the ability to manage multiple priorities
* Experience working with UX and web development teams to optimise website content
* Excellent stakeholder management and communication skills to influence decisions and align initiatives
* Masters English in wording and writing. Proficiency in French and or Dutch is a pre
What we offer
Join our well-structured and consolidated team at KitchenAid, where collaboration and excellence are deeply valued. You'll thrive in an international environment offering global career opportunities. This role provides a unique chance to influence company development and engage in impactful international projects. Enjoy a supportive team spirit and positive atmosphere that fosters growth and innovation. Embrace agile working practices and immerse yourself in our vibrant international culture, becoming a true KitchenAid'er who contributes to our collective success