About Wooclap
Wooclap is an interactive learning platform used by thousands of teachers, universities, and companies worldwide. We help instructors transform passive audiences into active learners through evidence-based pedagogy and engaging digital tools.
We are scaling fast internationally (US & Canada, UE, LATAM) — and search visibility will be a core growth lever in the next phase of our expansion.
To accelerate this ambition, we're looking for a SEO / GEO Manager who will fully own Wooclap's search strategy globally (organic search, geo-visibility, generative search, Reddit presence, and more).
Your Mission
Become the global owner of SEO and search-driven growth at Wooclap. You'll build our strategy, execute it, track it, and turn organic visibility into qualified demand worldwide.
What You Will Do
1. Build & Own Wooclap's Global SEO Strategy
* Define and execute a long-term SEO roadmap aligned with our product, acquisition, and international goals
* Identify core opportunities and quick wins on technical SEO, on-page SEO, content SEO, and authority building
* Prioritize and plan SEO initiatives by market
2. Set Up the SEO Infrastructure (Monitoring, Automation, Performance Tracking)
* Create dashboarding & reporting systems to monitor search rankings, traffic quality, and competitor evolution by market
* Select and manage tools
* Define SEO KPIs and share performance insights with Product and Marketing teams
3. Improve Organic Search Performance Across the Full Funnel
* Conduct keyword research for each priority market
* Rewrite and optimize key landing pages and website content
* Shape the global content plan in collaboration with the Content Lead
* Ensure Wooclap emerges as a global organic actor on all active markets
4. Lead International SEO Expansion
* Adapt SEO strategy to local search intent, languages, and competitors
* Build localized content clusters to expand Wooclap's footprint
* Improve website structure to support international SEO (hreflang, localized URLs, crawling rules, indexation)
5. Explore & Activate New SEO/GEO Channels
* Develop a systematic presence on Reddit (subreddits related to EdTech, teaching, learning, AI)
* Build a strategy for visibility in LLMs: prompt optimization, structured content, schema markup, Q&A content
* Improve Wooclap visibility in search results generated by AI agents
* Identify new search ecosystems where we should be present