Moonbird
is a health tech startup with HQ in Antwerp, Belgium. We develop and successfully commercialize the world's first handheld device to help people do breathing exercises, improving well-being in a simple and accessible way. We are focused on making breathwork practical, human, and part of everyday life.
To support our growing team, we are looking for a
Creative Content Creator and Strategist
. This is a high-impact role for a visual storyteller who lives and breathes social content, understands the "hooks" that stop the scroll, and knows how to turn a creative idea into a high-converting ad.
The role
You will be the engine behind our visual presence. This is a hands-on execution role (75%) balanced with creative strategy and performance analysis (25%). Working directly with the Head of Growth, you will own the creative process for both paid and organic channels.
Creative production (the core focus)
* Paid media:
Producing high-performing static and video ads for Meta (Facebook/Instagram) and TikTok. This includes filming, editing, and motion graphics.
- Organic socials:
Managing and creating content for TikTok, Instagram, and LinkedIn channels to build our community.
- Social management:
Owning the posting schedule, community engagement, and brand voice across our social platforms.
- Copywriting:
Crafting compelling captions, ad copy, and on-screen text that resonates with our audience (your words drive the visual story).
Strategy & analysis
* Competitor research:
Staying ahead of the curve by monitoring trends in health-tech and D2C to keep moonbird's content fresh and innovative.
- Creative strategy:
Defining and formulating our creative roadmap—what stories are we telling next?
- Performance tracking:
Analyzing how your creatives perform (CTR, conversion rate, hook rate, hold rate) to generate insights for the next batch of content.
Why this is a unique opportunity
Unlike corporate environments with rigid brand guidelines, we offer
significant creative freedom
. We believe in creative diversity and "out-of-the-box" thinking. At moonbird, you have the space to experiment, challenge the status quo, and see your wildest creative ideas go live and drive real impact.
Required qualifications
* Education:
Bachelor's degree.
- Technical mastery:
Proficiency with video editing and design tools to produce high-quality assets efficiently.
- AI savvy:
A strong curiosity and affinity for AI tools. You have experience with how AI improves and accelerates creative production.
- Experience:
Previous experience in a similar role within an agency or e-commerce company is a strong plus.
- Languages:
Strong professional communication skills in both Dutch and English.
- Affinity with wellness ,health, DTC, e-commerce
.
- Portfolio:
A proven track record of engaging short-form video and digital content.
What we value most
* Full-cycle creative ownership:
You aren't just a "task-doer." You are genuinely interested in why a creative worked (or didn't). You love the process of analyzing performance, using those insights to shape a strategy, and then getting your hands dirty to bring that strategy to life.
- Structured way of working:
We don't randomly test things. You work in a structured way based on a testing framework to ensure every experiment leads to learnings.
- Execution-heavy mindset:
You thrive in a role where you are personally responsible for the creative production every single day. You love being "in the tools" and take high ownership of the final output.
- Attention to detail:
You deliver high-quality output. Your content is"ready-to-post".
- Out-of-the-box thinking:
You find creative, non-obvious ways to explain the benefits of breathing and love to try something new.
- Pragmatic attitude:
You are a calm, hands-on problem solver who can navigate the growth phases of a startup.
In return, we offer
* A competitive salary, based on experience.
* The opportunity to grow with moonbird as the company scales.
* A meaningful role with real ownership and impact.
* A warm, ambitious team with regular social moments.
* A beautiful office in Antwerp, including a rooftop.
* The chance to contribute to products that genuinely help people feel better.
This is a
hybrid role based in Antwerp, Belgium
, working with a small and fast-moving team.
To apply:
Please send your resume, a short motivation and your portfolio (ideally linking creative to performance) to