The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.
We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.
We are looking for an accomplished and dynamic Sales Enablement Manager (DRS Solutions) to join our Northern Europe Market Unit.
In this role, you will be responsible for bringing DRS solutions (Digital Retail Solutions - cash equipment, self-check-out, assisted teller solutions, smart safes) to life in the commercial process.
Sitting at the intersection of product and sales, this role partners closely with sales teams and customers to position, tailor, and sell the DRS portfolio. This position brings deep knowledge of the solution set and the ability to translate product features into customer value, serving as a trusted advisor throughout the sales cycle. It ensures that customer needs are matched with the right solutions and enables global offerings to succeed in local markets. The DRS Solutions Sales Manager supports the sales team during sales process (RFPs, unsolicited proposals, PoCs) for complex or multi-country opportunities.
Key Responsibilities
* Act as the product and solution expert supporting sales through discovery, demos, and complex deals
* Translate DRS capabilities into clear customer value propositions and commercial positioning
* Understand customer pain points and design tailored solution strategies and configurations
* Support proposal development, including USP definition, pricing alignment, and objection handling
* Engage customers during PoCs to define success criteria and demonstrate solution value
* Capture customer and market insights to inform product strategy and identify growth opportunities
* Enable go‑to‑market execution through aligned messaging, collateral, and sales training
Preferred Qualifications:
* Minimum 10 years’ experience in sales with strong retail industry and solution-selling expertise
* Proven ability to lead and influence stakeholders through complex commercial sales cycles
* Bachelor’s degree in Marketing, Sales, or a related field; Master’s degree preferred
* Strong customer-centric mindset, skilled at uncovering needs and designing tailored solutions
* Solid knowledge of cash management technologies (e.g. DRS, SmartSafe, Self‑Checkout, ATMs)
* Strong product expertise with the ability to articulate both technical and commercial value
* Excellent verbal and written communication skills for customer-facing and internal engagement
* Demonstrated ability to collaborate effectively across product, sales, and operations teams
* Market-aware, with the ability to translate customer feedback and trends into actionable insights
* Highly organised, able to manage multiple priorities, with a strong commitment to diversity, equity, and inclusion
Additional Requirements:
* Willingness to travel within the region - as much as weekly, 50% of time.
* Flexibility to work across different time zones