About the company
Virtual Surveyor nv is a SaaS scale-up company in the land surveying and drone mapping industry. By applying terrestrial surveying processes in a virtual environment, Virtual Surveyor empowers surveyors to provide accurate and comprehensive data to their clients. With a focus on long-term customer relationships and global reach, Virtual Surveyor has established itself as a trusted partner to thousands of users across 80 countries since its launch in 2015. Creating the technology of tomorrow is front and center at our company: we want to change the world of land surveying!
Job description
In light of our scaling-up, we are looking for a highly motivated and skilled Marketing Manager to join our dynamic team in Belgium. Your main task will be implementing the marketing strategy as set out by the management, with a strong focus on digital marketing (SEO, website, Google ads). You’ll be working closely with the CEO and Sales team, building a trusted brand in the surveying and drone mapping industry, and using digital marketing to support sustainable growth.
This position requires both strategic ownership and hands-on execution. You’ll use your digital marketing skills to drive consistent and qualified leads, and make Virtual Surveyor a known and recognized brand in the surveying industry. You’ll analyze the marketing and sales data to see what works and to continually optimize marketing performance. You’ll report these findings on a regular basis to the CEO.
Are you passionate about marketing technology-driven solutions? Do you thrive in a fast-paced international environment? Are you looking for a job where you can apply your digital marketing skills, put your creative mind to use, and take up responsibility? Then look no further, Virtual Surveyor is the perfect place for you!
Responsibilities
* Lead generation: optimize SEO, set up Google ad-campaigns, improve lead quality.
* Digital marketing: update the website, create engaging content for our social media accounts, send out customer mailings, organize webinars and online demo sessions.
* Brand development: develop the product as a known and trusted brand and maintain a unified “voice” across the market, encourage advocacy in surveying community.
* Brand awareness: implement strategies to increase visibility and top-of-mind awareness within the target audience.
* Brand consistency: act as a “brand champion”, ensuring all touchpoints – from tradeshow to email signatures – adhere to brand guidelines.
* Press & PR: successfully communicate product value, features and innovations to target markets.
* Marketing materials: event preparation (booth design, brochures, banners, clothing, …).
* Event management: manage and maintain the company trade show calendar, in collaboration with the Sales team.
* Budget ownership & reporting: allocate and adjust marketing budget to maximize returns, track marketing metrics and performance, monthly reporting to CEO.
* Partner marketing: build and support reseller and partner marketing programs, including co-marketing opportunities and joint event participation.
Requirements
Skills
* Proven marketing skills in a similar industry (technology/software/land surveying)
* Extensive knowledge of digital marketing (SEO, Google Ads)
* Experience with managing a budget
* Tech-savviness and a keen interest in software and technology
* Knowledge of the land surveying industry
* Excellent communication and interpersonal skills
* Ability to work independently and as part of a team
* Curiosity and a hands-on approach
* Ownership
* Perfect English language skills, knowledge of a second language is an advantage
Benefits
What we have to offer
* Full-time open-ended contract
* Attractive salary and benefits
* Place of work: Aarschot, Belgium
* Possibility of remote work
* Flexible work hours
* A growing and international team that values interpersonal relationships
* Company culture that focuses on creativity, candor and ownership
How to apply
Can’t wait to join our team? Send us your CV and motivation letter, start collecting ideas on how you would market our software, and blow us away during your interview!