About the Role
We are looking for an experienced Brand Manager to drive the national commercialisation of a key brand portfolio. This role is responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth.
You will lead the brand vision cross-functionally, work closely with Sales, Medical, Market Access, and Global teams, and coach two direct reports. Success in this role requires strong strategic thinking, customer-centricity, and the ability to adapt rapidly in a dynamic healthcare environment.
Key Responsibilities
Brand Strategy & Commercial Delivery
1. Lead and champion the brand internally and externally to ensure both short-term performance and long-term brand success
2. Translate global brand strategy into locally relevant brand plans, messaging, and tactical initiatives
3. Continuously optimise the brand plan in response to changing market, competitive, and customer dynamics
4. Own full P&L responsibility for assigned brand(s)
Customer & Market Insight
5. Act as the brand, market, and competitor expert
6. Synthesise qualitative and quantitative insights from market research, field input, and performance data to inform decision-making
7. Embed deep customer understanding into all marketing activities
Omnichannel Marketing
8. Maximise the use of digital, print, and face-to-face channels through strong cross-functional collaboration
9. Develop impactful promotional materials and campaigns aligned to brand strategy
Cross-Functional Leadership
10. Lead and align the cross-functional Brand Team, driving engagement and collaboration
11. Partner closely with Sales teams to ensure campaign understanding, effective execution, and feedback integration
12. Provide brand training and education to the field force and customer-facing teams
People Leadership
13. Coach and develop two direct reports
14. Foster a high-performing, collaborative team culture
Compliance & Governance
15. Ensure all activities comply with internal policies and external regulations, including Code of Conduct, Ethical Interactions, Privacy, and Procurement standards
Skills & Capabilities
Marketing Excellence
16. Brand planning and lifecycle management
17. Product launch experience
18. Multichannel / omnichannel marketing
19. Marketing communications and portfolio selling
Business & Market Knowledge
20. Strong understanding of disease areas, science, therapies, and competitors
21. Knowledge of clinical trial methodology and pharmaceutical compliance
22. Solid business, financial, and forecasting acumen
23. Strong understanding of Market Access and healthcare policy environments
Leadership Competencies
24. Patient-centric brand leadership
25. Ability to lead without authority in a matrix environment
26. Strong project management and stakeholder influence skills
27. Proven coaching and people development capability
Education & Experience
Essential
28. Master’s degree in a Scientific discipline with strong business/marketing affinity or a Master’s degree in Business with strong scientific affinity
29. Proven brand management experience
30. Experience managing complex, cross-functional projects
31. Fluency in English, Dutch and/or French
Desirable
32. People management or coaching experience
33. Sales experience
34. Experience in pharmaceutical product development and commercialisation in Belgium & Luxembourg
35. Strong understanding of the BeLux healthcare environment
36. Experience with market research, forecasting, and insight generation
37. Product launch experience
Date Posted
05-May-2026
Closing Date
18-May-2026