Who are we?
Sport Nutrition is a retail chain specializing in dietary supplements and sports nutrition, with 16 stores across Flanders and Wallonia, as well as a fast-growing e-commerce website.
Our strength: new product launches, deep product expertise, and high-quality customer advice both in-store and online.
Customers come to us to stay up to date with trends, discover innovative products, and benefit from real guidance.
Role / Mission Objective
We are looking for a highly social media–savvy person who can grow our visibility and drive traffic (stores + website) through content and campaigns that generate buzz.
You will be responsible for the company’s entire digital marketing, from executing the defined strategy to monitoring and optimizing it.
Main Responsibilities
1. Social Media (TikTok & Instagram first)
* Create video concepts aligned with TikTok / Reels codes (trends, hooks, storytelling, “UGC” formats)
* Create and publish content regularly
* Launch “buzz” campaigns and viral formats
* Manage the editorial calendar (content + promotion)
* Track performance and continuously optimize
2. AI Content Creation (very important)
Use AI tools to accelerate and enhance production:
* AI-assisted video generation
* Fast editing, subtitles, templates
* AI scripts / voice-overs
* Product visuals & creative variations
Ability to generate new ideas quickly and efficiently
3. SEO & Google Visibility
* Optimize organic search (website + product pages)
* Improve rankings on Google and modern AI-driven search engines
* Conduct keyword research (nutrition, fitness, trends, products)
* Collaborate with the internal team to improve website content
4. Digital Strategy
* Define a digital strategy aligned with the company’s overall strategy (retail + e-commerce)
* Manage marketing campaigns from idea to execution
* Track KPIs: visibility, traffic, conversion, engagement, community growth
* Propose fast, actionable ideas (test & learn approach)
Profile
We are looking for someone who is:
* Very comfortable with TikTok & Instagram (codes, algorithms, trends, formats)
* Creative, fast, and hands-on
* Able to manage everything end-to-end (idea → shooting/editing → publishing → analysis)
* Passionate about content, trends, and digital performance
* Comfortable with AI tools and new formats
* Strong visual mindset: product visuals, launches, storytelling
Profile
Brussels or nearby strongly preferred (facilitates shooting, store visits, coordination).
Type of collaboration
* Full-time or part-time (to be defined)
* Quick start
* Long-term collaboration if results are achieved
* Hybrid work possible (but on-the-ground presence is preferred)