What’s in it for you
1. The opportunity to work for well-loved brands that are firmly established in the Belgian retail landscape
2. An international, entrepreneurial and fast-moving environment where ideas and initiative are genuinely valued
3. A flat organisation with short decision-making lines, open communication and accessible leadership
4. A human-size company that invests in people through continuous coaching, development opportunities and on-the-job learning
About the company
Our client is a FMCG company active in the Belgian market, specialised in building and growing strong food brands across the Benelux. With a strong commercial and marketing-driven approach, they partner with both established international brands and innovative food concepts that truly resonate with consumers.
What sets them apart is their entrepreneurial mindset, passion for food and long-term approach to brand building. They combine the agility and hands-on mentality of a dynamic organisation with the expertise and structure of a well-established market leader.
Over the years, they have become a trusted partner for both retailers and brand owners, successfully developing premium and high-potential brands within retail and foodservice channels.
About the job
You will be responsible for your portfolio of brands within the food category. Specifically, your role will involve the following:
5. Building stronger brands: You will analyse the market and devise innovative, creative campaigns and promotions that make an impact. You will closely monitor results and costs and adjust the strategy where necessary to ensure your brands continue to grow.
6. Brand activation: You will implement the full activation plan for your brands – from above-the-line (such as TV and online adverts) to social media, influencer campaigns, and point-of-sale (POS) activities such as displays.
7. Monitoring profitability: Together with your sales colleagues, you are responsible for the profitability of your brands. You own your brand’s P&L and closely monitor marketing budgets and finances, making adjustments where necessary.
8. International collaboration: You maintain contact with your international colleagues working on your brands in other European countries.
9. Insights and reporting: You translate market insights into actionable reports for the brand owners we represent and provide strategic advice to help them move forward. You analyse the market to make your brands even stronger through innovations and creative, impactful campaigns and promotions. You also monitor results and costs and adjust the strategy where necessary.
10. You have final responsibility for marketing the brands in your portfolio, covering activities, budget management and P&L.
11. You identify marketing opportunities to create a win-win situation for shoppers, consumers, the hospitality sector and retailers for your own brands.
About the ideal candidate
12. You hold a bachelor’s or master’s degree and have at least two years’ relevant experience in marketing, preferably in an FMCG environment.
13. You are hands-on, creative and solution-oriented. Putting the consumer first comes naturally to you.
14. You have sharp analytical skills and experience in processing sales data, such as Nielsen, to generate insights that you can apply immediately.
15. From idea to execution: You not only come up with ideas, but also develop them, present them convincingly and ensure flawless implementation.
16. You have a keen interest in the food sector and are passionate about building strong brands.
17. You enjoy working in an international context and find it easy to connect with people from different cultures.
18. You communicate fluently in French, Dutch and English.
19. You want ownership, and you have the energy and perseverance to make your mark.