Walker Cole International is supporting a European healthcare organisation that is continuing to strengthen its consumer health portfolio across key markets. We are seeking a Brand Manager to drive brand growth, enhance market visibility, and support growth across a portfolio of OTC products. This role is well suited to candidates with a strong marketing background who are looking to further develop within a regulated, consumer-focused environment, combining commercial strategy with scientific and regulatory considerations. Role Overview You will play a key role in shaping and executing brand strategy, ensuring strong market performance and consistent brand positioning. Key responsibilities include: Build and continuously update deep product and category expertise (indication area, product benefits, mechanism of action, competitor insights, etc.) Serve as internal go-to expert for assigned brands Equip sales teams and key stakeholders with up-to-date product knowledge through training, presentations, FAQs and supporting materials Analyse brand performance and marketing impact using internal sales data and external market insights (trends, customer behaviour, competitor activity, pricing, promotions) Translate insights into clear recommendations for long-term brand development Contribute to annual brand planning, including campaign definition, channel mix, pricing approach, budgeting and KPI setting Develop and coordinate marketing campaigns with external agencies, ensuring quality, compliance and timely execution Support product launches with tailored promotional plans and marketing activities Manage brand budgets and proactively suggest adjustments when needed Track, evaluate and report campaign and brand performance, identifying optimisation opportunities Provide sales teams with tools and materials to effectively support market execution The successful candidate is likely to bring: 3–5 years’ experience in Brand Management or Marketing Master's degree in the related industry Experience within Consumer Health, OTC, FMCG, or a related industry Strong analytical skills, with experience using market data and performance KPIs Exposure to campaign development and product launch activities Ability to work cross-functionally Excellent communication skills and stakeholder management capabilities Fluency in Dutch, English, and French would be a bonus