Responsibilities
* Challenge business needs and define clear tagging requirements with measurable objectives.
* Define and document tagging strategy, including technical specifications for implementation by FrontEnd developers.
* Collaborate closely with developers to create detailed User Stories for analytics implementation.
* Build reports and dashboards to monitor KPIs and supporting metrics.
* Conduct in-depth analyses to drive continuous improvements based on quantitative data.
* Present insights through compelling storytelling with data tailored for different audiences.
* Foster a data-driven mindset across the organization by educating stakeholders and enabling data-informed decision-making.
* Ensure close follow-up of projects, including coordination with squads, refinement sessions, and agile ceremonies.
Mandatory Skills:
* Proven experience with Adobe Analytics and Contentsquare.