Media Planning Specialist
About the Role
We are seeking a highly skilled Media Planning Specialist to join our team. As a key member of our digital media planning department, you will be responsible for developing and executing comprehensive digital media plans that meet client objectives.
Key Responsibilities
* Develop and execute digital media plans aligned with client objectives.
* Analyze data and audience insights to identify target audience segments and tailor ad placements effectively.
* Select appropriate channels to achieve campaign goals.
Media Buying
* Plan, negotiate, and purchase digital media placements, including display advertising, social media ads, video ads, and search engine marketing (SEM).
* Monitor and optimize media campaigns to ensure maximum performance and ROI.
* Oversee the execution of media buying with activation experts.
Planning and Execution
* Analyze campaign performance data and implement optimization strategies.
* Conduct analyses to enhance campaign effectiveness using available tools and creative ways.
* Utilize data and analytics to inform channel selection and optimize campaign performance.
Budget Management
* Manage budgets for multi-channel campaigns, ensuring efficient allocation of resources and maximizing return on investment.
* Ensure budget respect throughout campaigns and good communication of budget towards financial controller.
Candidate Requirements
* At least 8 years of experience as a Digital Media Planner, preferably in the advertising industry.
* In-depth knowledge of digital advertising platforms, ad networks, and media buying.
* Proficiency in media planning and buying tools, as well as data analytics and reporting tools.
Benefits
* We offer a competitive salary and benefits package.
* A dynamic and collaborative work environment.
* Ongoing training and development opportunities.
About Us
We are a leading agency in the field of digital media planning and buying. We pride ourselves on our innovative approach and commitment to delivering exceptional results for our clients.
Contact Information: For more information about this role or to submit your application, please contact us at [insert contact email].