Z2A Digital is a forward-thinking digital marketing agency specializing in mobile and app performance. We are looking for a Creative strategist to support our growth into a comprehensive media strategy partner for our clients.
About the Role
We are looking for a performance-driven Creative Strategist to lead content strategy and creative production for paid social channels, including Meta, TikTok, Reddit, and Snapchat.
You will be responsible for developing high-performing acquisition and awareness creatives, collaborating closely with the paid media team to translate data into scalable strategies that drive measurable growth.
We are looking for someone passionate about performance-driven storytelling, UGC ecosystems, AI-powered creative workflows, and scaling winning concepts.
Responsibilities:
Paid Social Creative Strategy
* Own the creative strategy for acquisition and awareness campaigns across Meta, TikTok, Reddit, and Snapchat.
* Develop performance-driven content frameworks aligned with core KPIs (CAC, CPA, ROAS, CTR, CVR, Hook Rate, etc.).
* Translate campaign performance data into actionable creative insights and iteration plans.
* Collaborate with campaign managers to identify testing opportunities and scale winning concepts.
Briefing & Concept Development
* Build clear, insight-driven creative briefs for internal teams and external creators.
* Lead concept ideation based on data, audience, campaign goals and platform trends.
* Ensure alignment between brand positioning, performance goals, and key messaging.
* Develop content angles for different funnel stages (awareness, consideration, conversion).
Data & Performance Analysis
* Analyze creative performance data to identify patterns and winning elements.
* Establish structured testing roadmaps (hooks, angles, formats, UGC variations).
* Define and lead the end-to-end creative testing strategy
* Continuously optimize messaging, visual formats, and storytelling approaches based on insights.
* Report on creative performance and propose scaling strategies.
UGC & Creator Management
* Lead UGC strategy across platforms.
* Identify, onboard, and manage creators and UGC collaborators.
* Handle communication, briefing, feedback loops, and content approvals.
* Plus: Experience with AI-generated UGC creation using tools such as Arcads AI (or similar platforms) to scale performance-driven video production efficiently.
AI & Creative Production Tools
* Leverage AI-powered creative tools to accelerate content production and testing velocity.
* Hands-on experience with tools such as: AdCreative.ai, Smartly, Creatify, Canva, Runway, NanoBanana, Veo3 or similar platforms for static and video asset creation.
* Optimize workflows to produce high-quality statics and video assets efficiently.
* Stay ahead of emerging creative AI trends and integrate them into production pipelines.
Cross-Functional Collaboration
* Work closely with the growth and paid social marketing team to align creative, testing and optimization strategies.
* Collaborate with clients and internal stakeholders for briefing creation, feedback management and reporting.
Requirements
* 3+ years of experience in creative strategy for paid social.
* Strong understanding of social media advertising ecosystems.
* Proven track record of scaling paid social campaigns through creative testing.
* Deep knowledge of UGC formats and platform-native storytelling.
* Experience managing creators and UGC production workflows.
* Strong analytical skills: comfortable interpreting performance metrics and turning insights into action.
* Hands on experience with AI creative tools and automation platforms.
* Ability to manage multiple projects and clients and testing pipelines simultaneously.
* Excellent communication and briefing skills.