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Head of Marketing Be &NL - Food - FMCG Company
The client is a FMCG food company specializing in high-quality, great-tasting products that bring joy to everyday moments. With a diverse portfolio of trusted brands, we're committed to innovation, sustainability, and putting the consumer at the heart of everything we do. Operating across multiple markets, we combine local insights with global standards to deliver meaningful growth and long-term value.
Head of Marketing Be &NL - Food - FMCG Company
The Head of Marketing will oversee strategy and execution across two key European markets. This role is responsible for setting the marketing direction, managing brand portfolios, and driving innovation in both countries.
He will:
* Define and execute long-term marketing strategies for both markets
* Establish brand priorities, identify key business drivers, and optimize return on investment across the portfolio
* Identify market opportunities and implement impactful brand strategies
* Oversee budget responsibility for the marketing function
* Translate strategic objectives into actionable marketing initiatives (advertising, media, and promotional activities)
* Partner with commercial teams to design and execute go-to-market plans
* Develop and manage annual marketing budgets
* Leverage consumer and market insights
* Lead and inspire marketing teams across both countries
* Support team development through mentorship, training, and career progression planning
* Manage team performance
* Collaborate closely with the regional marketing leader
* Build strong relationships with internal stakeholders
* Represent the marketing function within the local leadership team (be part of the SteerCo)
Profiel
* Master in Business Engineering or Economics
* At least 10 years in senior marketing roles within the FMCG
* Ability to build, manage, and inspire cross-market teams
* Strong analytical and strategic planning skills;
* Solid understanding of business and financial drivers
* In-depth familiarity with the Belgian and Dutch market
* Strong capabilities in communications, media planning, creative development, and campaign execution.
* Experience thriving in matrixed
* Fluent in Dutch, French and English
Aanbod
Attractive salary package including extra legal advantages
Contribute to products that are part of people's daily lives and moments of joy
Fast-paced environment with opportunities to lead projects and make an impact early
Exposure to both local and international business operations
Strong company values focused on sustainability, social responsibility, and ethical sourcing
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