Key Responsibilities
* Develop long-term strategies for Google Ads and programmatic buying, including account set-up and KPI structures.
* Continuously optimize media campaigns through A/B testing, AI-driven features, and budget allocation.
* Report on ROI, ROAS, and CPA to stakeholders, and propose optimizations.
The successful candidate will be able to work closely with the marketing team and implement best practices, as well as stay up-to-date with new industry trends and features.