Step into the realm of Alma San Juan, where we transcend boundaries and embrace the liberating art of free-spirited hospitality.
Alma San Juan is a 56-room lifestyle hotel located in the heart of Old San Juan, designed to celebrate the soul, culture, and energy of Puerto Rico. More than a place to stay, Alma serves as a social hub - anchored by three distinctive Food & Beverage outlets that engage both locals and travelers through thoughtful programming, design, and culinary expression.
Position Summary
The Marketing & Guest Experience Manager serves as Alma's operational marketing lead and executional bridge, translating the Fractional CMO's strategic direction into high-impact campaigns that drive measurable results.
This role oversees the entire guest lifecycle (from pre-arrival through post-stay) ensuring brand consistency, revenue optimization, and exceptional experiences across Rooms and Food & Beverage.
The position manages marketing execution, CRM and loyalty programs, campaign project management, analytics, and cross-functional coordination. Level and seniority will be determined during the interview process.
Key Responsibilities
- Execute marketing campaigns from planning to analysis
- Manage the full guest lifecycle: pre-arrival, on-property engagement, post-stay communications
- Oversee CRM segmentation, automated workflows, email campaigns, and loyalty initiatives
- Lead F&B marketing programs, local partnerships, and community engagement
- Coordinate seasonal packages, promotions, and revenue-focused campaigns with Revenue Management
- Track performance metrics and ROI, manage budgets, vendors, and agency deliverables
- Serve as liaison to Operations, Front Office, and F&B to ensure campaign readiness
- Supervise Social Media & Content Coordinator, ensuring brand consistency and campaign alignment
- Support website optimization and direct booking initiatives
Education & Experience
- Bachelor's degree in Marketing, Hospitality Management, Communications, or related field
- 4–6 years of progressive marketing experience, with at least 2 years in hotel/hospitality
- Proven experience executing integrated marketing campaigns
- Understanding of hotel operations (Rooms Division & F&B)
- Boutique, lifestyle, or luxury hotel experience preferred
- CRM management experience (Revinate strongly preferred)
- Bilingual (English required, Spanish fluency required)
Technical Skills
- Revinate CRM, StayNTouch PMS, Whistle Guest Messaging
- Google Analytics & Tag Manager, social media analytics
- Revenue management tools (Duetto, SynXis, TripTease)
- Agency coordination for content, paid media, and creative assets
Soft Skills
- Strong project management, multitasking, and organizational skills
- Data-driven and analytical mindset
- Excellent communication and cross-functional collaboration
- Leadership skills to mentor junior team members
- Self-starter with adaptability in a fast-paced environment