Applications only open for Belgian residents with a valid work permit
We are seeking a Omnichannel CX Data Insights Product Owner to support a leading automotive and mobility client undergoing a major digital transformation across Europe.
As an OCX Data Insights PO you will play a critical role in driving insights across Customer Engagement Marketing, Digital Experience, Connected Technology, Customer Relations and IT teams. The Data Insights PO drives omni-channel customer experience by transforming data into actionable insights. This role is crucial in shaping and delivering seamless experiences across Europe to improve customer satisfaction and drive business impact.
Responsibilities:
Digital Performance Management & Analytics
* Define and monitor OCX KPIs impacting business value, satisfaction and engagement rates across channels.
* Drive timely performance improvements through enhanced KPI dashboards, performance governance, and actionable customer insights.
* Continuously evolve the Performance Management program
* Lead monthly performance reviews vs targets
* Organize quarterly market performance workshops.
* Run improvement cycles after major releases
Data Delivery & Insights Generation
* Ensure timely, accurate delivery of web and digital performance data to business areas and markets, demonstrating strong commercial acumen.
* Develop and maintain a data-driven roadmap to maximize insight extraction by combining web analytics with relevant business datasets.
* Increase quality and accuracy of correlation analyses by integrating AI and advanced analytics techniques.
* Coordinate ad‑hoc deep‑dive analyses into key website and platform functions to identify improvement opportunities.
Customer Behavior Understanding
* Leverage customer data, analytics, and feedback to understand behavior across online channels.
* Identify key friction points, improvement opportunities and moments of delight.
* Support the activation of customer data into tools for marketing automation, analytics, personalization and journey optimization and orchestration.
* Introduce and operationalize digital funnel reporting across customer journeys.
Data Sourcing & Data Quality
* Source eCommerce & OCA data
* Ensure consistent data definitions, transformation logic, and integration into central dashboards.
* Monitor and follow up on data correctness, ensuring high-quality, reliable insights.
Success Measures
* Improved KPI performance across customer journeys and digital channels.
* Adoption of funnel reporting capabilities.
* Increased insight utilisation by markets and business units.
* Greater accuracy, timeliness, and reliability of central dashboards.
* Demonstrated impact on eCommerce, Omni Channel Architecture.
Your profile:
Education:
University Degree
Experience:
Strong experience (5+ years) in digital analytics, data strategy, Omni-channel Customer Experience
Skills:
* Strategic mindset with a customer-first approach and strong commercial understanding: ability to link insights to business outcomes.
* Deep understanding of data modelling, data governance, and dashboarding tools (especially Power BI).
* Experience with funnel analytics, attribution, CRO, and customer journey analytics.
* Ability to apply AI/ML or advanced statistical methods for correlation and predictive insights.
* Experience in stakeholder management and cross-functional collaboration skills.
* Strong change management skills and ability to align diverse stakeholders
* Proven Project Management experience and the ability to multi-task and drive multiple projects forward in parallel
* Good visualisation and presentation skills
* Clear communicator with a structured and pragmatic approach
Language: Fluent in English (corporate language).