Ownership from day one : You are the company's first and only commercial hire. No established processes, no blueprint: you build the foundation of a commercial function that doesn't exist yet.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
Direct access to the founders : You report directly to the managing directors. No management layers, no politics. Your ideas are heard by the people who make decisions.
The stability of nearly 100 years with the freedom of a startup : A financially solid, family‑owned Belgian company with a growing and diverse portfolio: passenger transport, tank truck logistics, parking app (IoT)
A competitive package in line with your experience, with a variable component and a real prospect of a company car given the commercial dimension of the role.
Multi-entity exposure : As you grow into the role, your expertise can be deployed as a shared commercial resource across other holdings within the group.
About the role
A family‑owned Belgian investment company with nearly 100 years of history in transport and mobility is at a turning point: from traditional holding to active growth platform. The shuttle business (passenger transport, B2C & B2B) is in full expansion. To translate that growth into a coherent digital and commercial strategy, a dedicated Commercial Development head is being hired for the first time.
Identify, approach and activate partners within the ecosystem: hotels, event organizers, corporates, travel agencies
Develop B2B channels and fleet bookings as a complement to B2C acquisition
Close business partnerships that deliver a direct revenue contribution and measure their impact
Build a commercial structure from scratch: no existing sales setup, no pipeline — you lay the foundation
Digital acquisition & growth
Develop and implement the digital growth strategy for the shuttle business (B2C, B2B and partner channels)
Own the full customer journey: from digital acquisition and bookings to payment and retention
Manage and optimize SEO, Google Ads and paid channels with direct accountability for conversion and revenue
Select and implement the online booking infrastructure (CMS, conversion funnel, reservation system)
Strategy & product development
Conduct market and feasibility studies for new shuttle routes and mobility services
Define product concepts and go‑to‑market strategies in collaboration with the management team
Monitor performance, analyze data and report on the revenue contribution of marketing activities
Pitch proposals and concepts directly to the managing directors with clear business cases
Cross‑entity exposure
Extend your expertise as a shared commercial resource to other holdings (parking app, IoT/wearables) where relevant
Flexibly apply your marketing thinking to diverse sectors and business models within the holding
About the ideal profile
You are a builder, not a manager. You are most in your element when building something from scratch, without a roadmap, without a large team, and without a director above you. But you work as part of a broader group with shared expertise and holding‑level support.
You connect marketing to revenue. You don't think in reach or likes, but in occupancy rates, conversion ratios and revenue growth. Revenue is your compass.
You are hands‑on and digitally strong: SEO, Google Ads, analytics, booking funnels. You know the tools and use them yourself, no external agencies needed for execution.
You have a business instinct for partnerships. You spot opportunities, build relationships and close deals that deliver tangible, measurable results.
You are confident thinking at a strategic level: developing concepts, conducting feasibility studies, pitching to management and then rolling up your sleeves to execute.
You are comfortable in a lean, family‑run environment without management layers or large teams. Ambiguity isn't an obstacle, it's a challenge that energizes you.
Experience in mobility, transport, travel or a startup environment is a strong asset. What matters most: solid B2C/B2B fundamentals and commercial acumen.
You speak fluent Dutch. xphnsxz English is an absolute asset, French is a plus.
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