Digital Lead
Avelgem - Flooring
Your future job
Do you thrive in a fast-paced, international environment where you can shape and implement impactful digital strategies? Then we have an exciting opportunity for you at Unilin Flooring! We're looking for a talented and proactive Digital Lead to take ownership of the digital roadmap for our Sheet Vinyl product category and its sub-brands. In this pivotal role, you'll be responsible for steering our digital presence—overseeing website management, optimizing performance, integrating tools and technologies, and driving digital campaigns that connect our brand with the right audiences. Your responsibilities include:
Digital Strategy & Planning
1. Design and execute a comprehensive digital roadmap aligned with business goals for the Sheet Vinyl category and its sub-brands.
2. Identify opportunities for digital growth and innovation, and define key initiatives to drive performance and engagement.
Website Development & Management
3. Serve as the strategic owner of the website architecture and content structure for the IVC brand and its sub-brands (, IVC Commercial, Leoline, Lentex).
4. Ensure optimal website performance, SEO, and security—in close collaboration with the IT department.
5. Monitor key digital metrics (traffic, engagement, conversion) and translate data into actionable insights and recommendations for management.
6. Lead and coordinate website development and optimization projects with internal stakeholders and external partners/agencies.
Technology & Tools Integration
7. Evaluate, implement, and maintain digital tools and platforms that support marketing and business operations.
8. Ensure seamless integration across all digital systems including the website, SAP, DAM, and product library.
9. Drive digital marketing campaigns with a strong focus on lead generation and performance tracking.
#LI-LV3
Who are you?
10. You have 3 to 5 years of experience in a digital management role—ideally within an international or B2B environment.
11. You are proactive and hands-on: you take ownership, stay on top of the digital landscape, and confidently step forward as the go-to expert for all things digital.
12. You have strong project management skills, that enables you to build bridges and work effectively with cross-functional teams including IT, product management, marketing, and external partners.
13. You have a solid understanding of digital tools and ecosystems, from websites and SEO to CMS, CRM, analytics platforms, and marketing automation.
14. You’re analytically minded: you don’t just track KPIs—you translate them into meaningful actions and improvements.
Experience with tools like Google Analytics, SEO tools, CMS platforms, DAM systems, or SAP integrations is necessary.
15. Because you work in an international environment, fluency in English is a must. Dutch is a plus.
What can you expect?
16. A competitive remuneration package.
17. An extensive leave system and a flexible work schedule with the option of home working.
18. Luncheon vouchers, hospitalisation and group insurance.
19. Possibility of bike leasing.
20. We invest in your development and we believe in lifelong learning. In our state-of-the-art training centre The Dive you are bound to find training courses that will help you grow.
21. Countless possibilities to build your career.
22. An employer with a transparent sustainability strategy (for our planet, customers and employees).
23. Our unique Unilin DNA.
24. In different locations we have a company restaurant with a varied menu.
25. Benefit from attractive discounts on our products.
26. Child care is an option during a number of school holidays.
27. Make the most of discounts at a number of partners through our Benefits at Work platform.
28. You will often find us at sporting events. You and your family can participate for free.
29. In short, you’ll be working for a Top Employer!
Who are we?
Unilin is a global reference in interior design and construction with a strong focus on sustainability and innovation. Our floors, panels, insulation materials, and technologies can be found in the homes and workplaces of millions of people and public spaces around the world. Our brands Quick-Step, Pergo, and Moduleo probably ring a bell. Worldwide, around 7,900 employees work every day to push boundaries and innovate. Want to know more about our story? Be sure to check out our website.
Contact Margaux Douchy