Overview
Join us as a
Business Development Lead, driving growth and elevating Model Health’s commercial success. You will build and execute our go-to-market (GTM) strategy to secure our first 100 paying users and solidify our presence in the industry. You'll lead demand generation, create new pipelines, refine sales processes, and enhance customer retention. Your efforts will foster cross-functional collaboration to help integrate customer insights into product development. This is a hands-on leadership position, ideal for someone who thrives in a dynamic startup environment, combines strategic vision with strong execution, and is passionate about improving human performance and physical health. What you'll do
GTM strategy : Own and continuously improve the GTM strategy, including positioning, pricing, and growth levers. Demand Generation : Lead execution of the GTM strategy and drive pipeline creation, including social media presence, in close collaboration with our external BD partner. Sales Execution & Enablement : Manage sales processes and playbooks, and will soon oversee team enablement. Retention & Expansion : Focus on the post-sale experience to maximize customer retention and drive growth. Org leadership and product feedback loops : Collaborate with Product and Engineering teams to integrate customer feedback. Team growth : Expand the Business Development team, including Sales, Marketing, and Customer Success roles. Who you are
Minimum 5 years of
experience driving growth for digital products, ideally across the full funnel from awareness to retention, with a proven track record of delivering measurable results. Strategic operator
with experience shaping and executing GTM strategies, including positioning, pricing, and identifying scalable growth levers. Previous leadership experience
managing, growing, and inspiring teams of 3+, with a track record of building high-performing sales, marketing, or customer success functions. Hands-on experience in
demand generation and sales enablement, from running targeted campaigns to implementing sales processes and playbooks. Skilled at
customer lifecycle management: you know how to maximize retention, upsell, and expansion opportunities while building long-term relationships. Strong collaboration and communication skills, with the ability to act as the bridge between Product, Engineering, and commercial teams, ensuring market feedback loops are captured and acted on. Entrepreneurial mindset : thrives in fast-paced, resource-constrained environments and is comfortable balancing strategy with roll-up-your-sleeves execution. Experience in the
health, sports, or physical therapy industries
is a strong plus. Familiarity with
CRM and sales enablement tools, as well as modern marketing and analytics stacks, is a plus. Ideally in a
commutable distance to Leuven, Belgium What we offer
Remote and flexible work options: hybrid – minimum 3 days/week in-office + flexible work-from-home. Competitive salary package. Stock options. Continuous learning and growth opportunities alongside top talents in their fields within a fast-scaling startup. A collaborative, mission-driven environment where your work will have a direct impact on people’s lives worldwide. How to apply
We’re assembling our core team. As one of our first hires at a VC-backed startup, you’ll help shape the future of physical health and performance - apply now and grow with us. We are open for candidates who are looking for a
fixed employee contact or freelance opportunities. How to apply To apply, please send your CV and a brief cover letter explaining why you're interested in joining Model Health and why you would be a great fit to careers@modelhealth.io. In your email subject line, include the position you're applying for. We review applications on a weekly basis and will contact qualified candidates for interviews. We look forward to learning how your skills and passion align with our mission!
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