Growth Marketing Lead @ the next digital marketplace for premium car parts
Location: Antwerp, Belgium
About CP2 Digital
At CP2 Digital, we're not just building another e-commerce platform. We're creating a haven for all passionate car lovers in Europe. We are a dynamic startup, fueled by innovation and a collaborative spirit, ready to disrupt the automotive industry by offering premium OE car parts and building the ultimate online community for car enthusiasts.
We are on the brink of our platform launch and are gearing up for European growth. We embrace a hybrid work model, blending the best of in-office collaboration with the flexibility of remote work.
Tasks
About the Role
We're seeking an experienced and driven Growth Marketing Lead to join our growing team in Hove (south of Antwerp).
This role is pivotal to our growth, requiring a strategic thinker who can seamlessly blend the technical, creative, and strategic aspects of digital marketing. You'll be responsible for developing, implementing, and managing our overall digital marketing strategy, driving commercial growth through data-driven insights, innovative campaigns, and smart partner collaborations. You are a senior profile that can take ownership of the role.
Responsibilities
* Develop and execute a comprehensive digital marketing strategy encompassing SEO, SEA, social media, email marketing, content marketing, and potentially other channels.
* Oversee the technical aspects of our digital presence, ensuring optimal performance and user experience. This includes, but is not limited to, website management and development (in collaboration with our developers) and the creation of landing pages.
* Craft a content strategy that resonates with our target audience and drives engagement.
* Build and nurture relationships with potential partners, from specialized agencies to industry experts, to leverage external expertise and resources where needed, ensuring successful execution of the marketing plan.
* Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media ads).
* Monitor, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of campaigns and identify areas for improvement.
* Stay up to date with the latest digital marketing trends, tools, and best practices, and recommend innovative approaches to enhance our strategy.
* Collaborate closely with the team to align marketing efforts with overall business objectives.
* Manage the marketing budget effectively, ensuring optimal ROI and demonstrating a strong understanding of resource allocation.
* Take ownership of end-to-end campaign management, from ideation and planning to execution, analysis, and optimization.
Requirements
Qualifications
* Minimum 5 years of experience in digital marketing, with a proven track record of success in a strategic, hands-on role.
* A broad understanding of all major digital marketing disciplines, including SEO, SEA, social media, email, and content.
* Proven experience in identifying, selecting, and managing external partners and agencies.
* Data-driven mindset with strong analytical skills and experience using analytics platforms (e.g., Google Analytics).
* Excellent communication, collaboration, and interpersonal skills, with the ability to effectively manage both internal and external stakeholders.
* Proficiency in marketing automation tools (e.g. Hubspot)
* Ability to work independently and as part of a team in a fast-paced, dynamic environment.
* A passion for cars and the automotive industry is a strong plus.
* Fluent in Dutch and English
Benefits
Why Join Us?
* Be a Pioneer: Join a rapidly growing startup and play a key role in shaping the future of the automotive industry.
* Hybrid Work: Enjoy the flexibility of working both from our office in Hove and from home.
* Impactful Work: See the direct impact of your work as you drive growth and build our brand.
* Collaborative Culture: Work alongside a passionate team that values transparency, direct communication, and a strong drive to make things happen.
* Growth Potential: Develop your skills and advance your career in a dynamic and supportive environment.
* Competitive Salary and Benefits
Send your CV and a short note explaining why you’re the right fit. Bonus points if you include examples of relevant work you’ve done.
No recruitment mediators. No offshore/nearshore agencies. Applications only for EU citizens or valid Belgian residence permit holders.
CP2 Digital is a new e-commerce initiative offering premium car parts in the European market.
Backed by a strategic partner, the company will connect car enthusiasts, DIY hobbyists, and independent automotive professionals across Europe with a multi-channel, multi-platform, and multi-brand strategy.
Our digital marketplaces aim to offer a seamless shopping experience, ensuring customer satisfaction and delivering precision and excellence.
_Our mission?
_To seamlessly connect car enthusiasts, DIY hobbyists, and independent automotive professionals with high-quality auto parts, all at the click of a button.
Our commitment?
We’re dedicated to infusing every transaction with precision, accuracy, and an unwavering passion for excellence. At CP2 Digital, customer satisfaction will be at the heart of our journey, ensuring an unparalleled experience as we deliver premium car parts across Europe through solid online marketplaces.